Over 149 Years of Service to the Furniture Industry

 Furniture World Logo

PureCare and Sit ‘n Sleep Donate to California Fire Victims

Furniture World News


PureCare and California based retailer Sit ‘n Sleep have teamed up to help the victims of the recent CA Camp Fire which burned over 153,336 acres and destroyed over 19,000 buildings, most of which were homes. Their efforts to help are focused on providing some relief to the now devastated region which is faced with helping hundreds of families, many of whom have lost everything.

“Donating sleep essentials is our way of providing victims with a small step forward,” stated PureCare’s COO, Jeff Bergman. “Before they can rebuild, they have to start the process of recovering, and they can’t do that without rest.”

PureCare’s donation of hundreds of protectors, sheets and pillows will be provided to victims of the California fires through their retail partners at Sit ‘n Sleep, whose owners, Larry Miller and Nelson Bercier, are giving away free mattresses and bedding packs to those who lost their homes to the fire.

Sit ‘N Sleep is also offering special discounts and free bedding packs to residents that experienced damage from the fires or were affected in any way. This applies to all of the brave First Responders who put their lives on the line fighting the fires.

Looking to help? Here are 3 simple ways you can make a difference in less than 60 seconds:

  • The American Red Cross: Text the word REDCROSS to 90999 to make a $10 donation
  • The Salvation Army: Donate at www.SalArmyCampFire.org
  • United Way of Northern California: Text BUTTEFIRE to 91999 to donate


More about PureCare: PureCare designs essential elements necessary to create a healthy sleep environment. PureCare mattress and pillow protectors, sheets and pillows – all of which combine superior technology, innovation and the highest quality materials – are revolutionary to today’s health conscious consumers and allergy sufferers. PureCare continues to change the conversation in the sleep essentials industry to focus on health and wellness. PureCare’s entire collection of mattress and pillow protectors are the official protector products of the National Sleep Foundation and the Women’s Choice Award. For more information, visit www.PureCare.com.


More about Sit ‘n Sleep: During the last three decades, Sit ‘n Sleep has grown to become one of the largest mattress retailers in the United States, selling more mattresses per store than any other retailer in the country. Sit ‘n Sleep is comprised of 38 superstore locations (and counting) throughout Southern California and a 240,000 square foot distribution center and corporate office space in Gardena, CA employing close to 300 people. Sit ‘n Sleep is focused on helping people find the right mattress for their needs, body type and health — all from the largest selection of mattresses, at the best price — while receiving the friendliest and most knowledgeable service in the country.  For more information, visit www.sitnsleep.com

Furniture Industry News and in depth magazine articles for the furniture retail, furniture manufacturers, and furniture distributors.
Read other articles by Nic Ledoux