PureCare Launches Premium and Value-Based Product Collections

Furniture World News Desk on 1/21/2019

The Fabrictech Pillow Collection: Pictured left to right: Sculpted Memory Foam Puff Pillow, Cooling Memory Foam Pillow, SoftCell® Lite Pillow, Bamboo Memory Foam Puff Pillow, and Cooling Memory Fiber Pillow.

PureCare reports that it is introducing a broad selection of new pillows, sheets and protectors at the Winter 2019 Las Vegas market. Their selection of newly launched sleep essentials aims to round out the company’s premium and value based collections, allowing retailers to build a one-stop shopping experience focused on high quality, wellness oriented products at competitive price points from PureCare.

One common theme woven into each of the premium PureCare products launching this market is the use of Tencel Lyocell fibers. PureCare’s new Tencel mattress and pillow protector collection is being introduced in conjunction with their new PureCare Elements 100% Tencel premium sheets, giving retailers the opportunity to build a cohesive, high quality Tencel collection story into their product offerings.

“Customers love to mix and match our technical textile-infused sleep essentials to create a sleep environment that is ideal for their sleep needs,” states CMO Sean Bergman. “The refreshing and incredibly soft feel of our new Tencel protectors and 100% Tencel premium sheets are ideal comfort layers to pair with our Celliant recovery or FRíO cooling technical textiles.”

True to PureCare’s mission of redefining comfort and health within the sleep essentials industry, their new Tencel products feature the quality construction and added benefits that retailers and consumers alike have come to expect of their products. The new PureCare Elements 100% Tencel Lyocel sheets are woven with LF grade Tencel fibers, the optimal fiber grade for linens, and feature all of PureCare’s signature Fit, Feel and Finish features including Precision-Fit corners and 1” elastic cuff on the fitted sheet, an 8” enveloping pillowcase pocket and an additional 4” to the width of the flat sheet. (Queen SRP: $249.99)

 PureCare’s new Tencel 5-Sided mattress protector and pillow protectors feature wick away moisture control for a breathable, cool-to-the-touch sleep surface. Along with a soft touch, PureCare’s Tencel protectors provide premium wellness features such as antimicrobial silver product protection and MiteTight seams, creating a physical barrier that protects against allergens, dust mites, mold, mildew and moisture. As with all of PureCare’s protectors, the new Tencel collection carries the official seal of both the National Sleep Foundation and Women’s Choice Award. (Queen SRP: $119.99)

Along with the new premium protector sheet collections, PureCare is also building upon the success of their best-selling SUB-0° cooling pillow collection with the addition of a full-length body pillow. The new 40+ inch pillow features a contouring puffed memory foam core and cooling gel infused shell wrapped in PureCare’s exclusive FRíO  rapid chill cooling fiber cover for full body cooling and comfort. PureCare’s signature Tencel and FRíO blended SUB-0° cover is more absorbent than cotton, incredibly soft, and cools five times faster than traditional polyester. As an added bonus, the new SUB-0° body pillow is sold with a 100% cotton pillowcase that features an enveloping pocket, providing washability and the perfect fit throughout the night. (SRP: $69.99)

PureCare is also launching several new products into their value-focused Fabrictech brand collection with the introduction of a 5-piece pillow line and the launch of a new 100% cotton sheet line.

“We are constantly evaluating our product collections to ensure that we offer a full range of premium and value-based products to our retailers,” commented COO Jeff Bergman. “Beyond that, our manufacturing connections and capabilities are unmatched, and allow us to develop custom products and programs for our retailers. PureCare truly is the one-stop shop for excellent quality products in all price ranges.”

The new Fabrictech pillow collection features a range of comfort and construction options, from two different cooling pillow options (memory foam and memory fiber,) a Bamboo Memory Foam Puff Pillow, and a sculpted memory foam puff pillow that is ideal for side and back sleepers. The final pillow in the collection, SoftCell Lite, is a simplified take on PureCare’s ultra-successful SoftCell pillow.  “With its two-in-one, reversible design and signature chambered top construction, the SoftCell Lite offers true comfort and quality at an even better price,” added Jeff Bergman. (SRP: $29.99-$69.99)

Rounding out PureCare’s competitively priced Fabrictech collection of pillows, protectors, sleep kits and sheets is the new 100% Deluxe Cotton Sheet set (Queen SRP: $129.99).

“With the addition of our new cotton linens we now have a complete Good, Better, Best collection of quality, value-minded sheets that feature great comfort benefits like our Precison-Fit corners and enveloping pillowcases,” added Sean Bergman. “Our focus on the quality and construction in our Fabrictech collection provides retailers with great products at an even better price. That is something they will want their customers to remember them for.”

About PureCare: PureCare designs essential elements necessary to create a healthy sleep environment. Their mattress and pillow protectors, sheets and pillows – all of which combine superior technology, innovation and the highest quality materials – are revolutionary to today’s health conscious consumers and allergy sufferers.  PureCare continues to change the conversation in the sleep essentials industry to focus on health and wellness, and offers an entire collection of mattress and pillow protectors that are the official protector products of the National Sleep Foundation and the Women’s Choice Award. For more information, visit www.PureCare.com.