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Danican Highlights Three Big Initiatives at Winter Las Vegas Market

Furniture World News Desk on 1/21/2019


Danican announced that it has moved to a prominent location in the front of the SSA showroom C-1565 at the Las Vegas market.

Aiming their messaging directly at a whole variety of private label customers, Danican has created a “GUIDE TO PRIVATE LABEL” and has created messaging and tools promising to “bring private label programs to life “ for every customer. “Our goal is to make private label programs go smoothly for our customers. We manage the product development, manufacturing, quality assurance and the logistics involved in bringing any kind of mattress and bedding accessories branding program to life.  Our core focus is working together with our clients as a team to build their private label programs,” says Thomas Frismodt, Danican’s CEO.  “It is important to know that bringing private label to life is not an after-thought or side venture for us.  We work for our clients, ‘to complete our clients, not compete with our clients.’”

Danican provides private label programs offering complete container loads, “mix and match “ container loads and their revolutionary “ LCL “Less than container load” programs.  Offering flexibility and choices in quality, value and price-point , Danican creates finished products for the full range of clients including retailers, wholesalers, manufacturers and hospitality customers. They also offer components for manufacturers. As part of the company’s private label marketing initiative, Frismodt says that Danican will introduce new packaging options including colored boxes and sheet-set packaging to enhance shipping, handling and branding messages. Additionally, depending upon the needs of the client, Danican offers both U. S. made and imported private label mattress and bedding products.

New Products Introduced in 2019 Will Mean Higher Impact Private Label Programs.


Over the years Danican has been known for the company’s unique, innovative technologies and contemporary fashion styles in the mattress and bedding field. “We will be showcasing new products and materials for our buyers at the Las Vegas market,” says Danican Sales Manager Jonathan Weingarten. Danican’s newest products will use cooling fabric combined with moisture wicking natural fill with choices between ultra-soft Bamboo rayon, Tencel or Lyocell, depending upon the client’s preferences and budget. According to Weingarten these new materials will be offered in pillows, protectors, duvets ( not just a cover, but a genuine duvet) , mattress pads and sheet sets. Weingarten also explains that several of these new fabrics and mattress covers will be available with cooling phase change materials and color change technologies.  Danican will also offer new mattress constructions and technologies designed to keep sleepers at the right sleep temperature and allow the mattress to conform correctly with adjustable bed frames. Weingarten says Danican will also offer their new “down around” pillow which will have either a laser cut or solid memory foam core with a duck feather covering layer.



About Danican: Danican makes private labeling easy and profitable for our customers worldwide, The company’s focus is on their clients’ needs, helping them to stand out by designing, developing, manufacturing, assessing quality and shipping the right product mix at the right prices. Danican gives their customers a real story, a custom-designed blend that meets the needs of clients who are big or small. Danican’s worldwide Private Label Program is flexible and specifically meets the requirements of retailers, wholesalers, distributors, manufacturers and hospitality companies.

Danican, which is a contraction of the words “Danish” and “American” is a Danish-based producer and designer of innovative bed products since the year 2000. Danican,, which is known for its unique, innovative technologies and contemporary fashion styles,  distributes its highly advanced mattresses, pillows and protectors in more than 30 countries around the world. In 2012, Thomas Frismodt started distribution in North America from the Atascadero, California US headquarters. For more information, visit www.danican.com.