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Furniture World Articles by Bill Napier

Point/Counterpoint: What Keeps You Up At Night?

Published: 9/23/2017
Bill Napier and Ed Tashjian tell why they are deeply concerned about the future of US home furnishings retailers.

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Buyer Beware – Your Digital Marketing Campaigns Are Likely To Be Full Of Fraud By Click Farms And Bots.

Published: 8/28/2017
For Every $3 Spent on Digital Ads, Fraud Takes $1.

Read Buyer Beware – Your Digital Marketing Campaigns Are Likely To Be Full Of Fraud By Click Farms And Bots.


Point/Counterpoint: How Much Is Too Much Digital?

Published: 7/7/2017
Bill Napier thinks there is too much hype about digital-only retail marketing. Ed Tashjian takes a more nuanced view.

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Point-Counterpoint: A Millennial Myth?

Published: 3/29/2017
Is this promising demographic target being over-hyped by marketers in the furniture industry?

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Point-Counterpoint: Celebrity Licensing

Published: 12/28/2016
Is all the licensing of celebrity furniture lines in the home furnishing’s category worth the cost?

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The Hiring Decision

Published: 11/29/2016
Should you hire employees or independent contractors for key positions in 2017.

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