Dormeo Octaspring Partners With Frette To Offer Exclusive Luxury Linens Collection
Furniture World News Desk on
7/25/2013
Bedding innovator Dormeo Octaspring is partnering with Frette, the leading international luxury bed, bath and home furnishings brand to create an exclusive line of linens. The first products will be launched at the Summer Las Vegas Furniture Market, where Frette has created two sets of uniquely designed luxury sheets exclusively for Dormeo Octaspring mattresses. The natural materials used in the linen collection work in perfect harmony with Octaspring’s cooling ventilation, while the plush feel of the sheets bring out the comfort and support of the innovative Octaspring coils.
The company will offer retailers the opportunity to participate in a joint promotional program that will include a luxury sheet set with a purchase of a queen or king sized Octaspring 9500, 8500 or 8000 mattress.
“We are excited to announce our alliance with Frette. Our companies share a commitment to innovation and dedication to creating products of the finest quality, so it was a natural step to join forces, with the goal of providing the best sleep experience possible,” said Chief Marketing Officer Dany Sfeir. “As two European companies, we are both focused on growing the presence of our brands in the U.S. Through this partnership we have been able to create a promotional program that will increase our brand recognition while helping our retail partners increase customer satisfaction and providing higher margins.”
Frette, based in Milan, has been dedicated to creating the finest in luxury linens for over 150 years and has a rich history of supplying high quality linens to royal families throughout Europe. Now it has created two exclusive lines for Dormeo Octaspring, the “San Francisco” and “Victory” collections, both made from sateen cotton which provides a silky smooth feel and has a glossy sheen. The San Francisco combines the elegance of pure white sheets with sharp geometrical lines giving it a more modern style. The Victory collection uses ivory color sheets and vintage lace details for a traditional look.
The promotional program, which will begin this summer, offers consumers a free Frette San Francisco or Victory collection sheet set valued up to $800 with a select Octaspring purchase. In an effort to increase brand recognition and reach high-end consumers nationwide, the promotion will also be available direct to consumers through the Dormeo Octaspring website www.octaspring.com, in the coming weeks.
Visit Dormeo Octaspring’s showroom to see their innovative product offerings, including Frette bedding linens in space B-0922.
For more than 10 years, Dormeo has been a leading mattress brand in Europe and Asia. Making its North American debut as Dormeo Octaspring in 2012, the company introduced its patented Octaspring to the U.S. market. A breakthrough in mattress technology, the Octaspring's individual memory foam springs work together to form the core of the revolutionary Octaspring mattress. With its U.S. showroom and distribution center in Plano, TX and manufacturing facility in Winchester, VA, Dormeo Octaspring is part of Studio Moderna Group, a leading European multi-channel direct marketing company. The company will be supporting its retail partners in the U.S. through a multi-million dollar television advertising program in 2013. Dormeo Octaspring is making a strong commitment to consumer advertising to drive traffic to its dealers.