PureCare Introduces Elements Wellness Sheet Line at the Winter Las Vegas Market

Furniture World News Desk on 1/12/2015

PureCare® - a leader of health and wellness in the sleep essentials industry pushes way beyond the boundaries of traditional sleep innovation with the launch of the company’s new PureCare Elements™ sheet line, the first sheet collection featuring technical textiles that enhance the sleep environment and provide unique benefits to the sleeper beyond any sheet set that exists today. PureCare Elements™ has been designed with extra attention to each detail that makes quality sheets inviting when slipping into bed: lush fabrics with a delicate comfort, a crisp and steady precision-fit™ on the sleep surface, and ingredients derived from the elements of the earth to enhance personal wellness and relaxation.

“We have focused specifically on what we call the ‘three F’s’ of an extraordinary sheet line: ‘the feel, the fit and the finish’, where ‘finish’ stands for the core health and wellness benefits derived from technical textiles included in our three new Elements sheet collections,” says PureCare President and COO Jeff Bergman. In addition to the strides made in technical textiles, PureCare® has created unique cylindrical packaging for the Elements sheet collection that features interactive swatches and displays the luxury feel of each sheet and its color.

Retailers can now offer their customers a choice from three sheet and pillowcase lines making up the new PureCare Elements™ collection. There is Halio™ “of the sea” premium sheet set that harnesses the rejuvenating effects of anti-oxidizing SeaCell® fibers. There is Lumen™ “of the light” premium sheets which harnesses the healing energy of Celliant® performance fibers. Finally, there is Terrene™ “of the earth” premium sheet set that harnesses the comfort and wellness of Bamboo rayon-blended fibers. All sheets are treated with Antibacterial Silver ions that locate and deactivate bacteria on contact, creating a cleaner and healthier sleep surface.

“We asked ourselves, ‘What if…?’ when designing the PureCare Elements™ sheet collection,” said Sean Bergman, CMO at PureCare. “What if sheets created a healthier sleep environment? What if sheets could heal and restore you? What if sheets felt as good as they looked? What if sheets were derived from technical textiles and inspired by the elements found on earth? What if sheets could enhance the look of the retail environment and have innovative and interactive packaging?” These questions were the catalysts that brought Elements to life. Customers in today’s market have come to expect a great fitting sheet set - and while that was integral to the development of our Precision-Fit™ sheets - we wanted to change the conversation and focus on how sheets could become a core product in the creation of a healthier sleep environment.”

The Halio™ “of the sea” anti-oxidating SeaCell® fiber sheets are made from seaweed, which contains more nutrients than any other all-natural product. Halio™ sheets blend together the SeaCell® fibers with luxury long staple cotton fibers to offer gentle and restorative comfort. Halio’s natural antioxidants nourish the body while reducing inflammation by introducing nutrients that revitalize and protect skin. The Halio™ line features Precision-Fit™ corners and an elastic cuff for a crisp and secure fit around the border of the fitted sheet. Halio™ retails in queen size for $299.00 and comes in a choice of Sage, Dove Grey or White.

The Lumen™ “of the light” premium sheet set features the healing energy of Celliant® performance fibers which absorb and store the energy emitted by the human body and release that energy back into the skin and deep muscle tissue. The power within the Lumen™ sheet line to increase circulation and balance body temperature will allow for reduced pain, faster healing and overall better sleep by balancing body temperature at night. As with the Halio™ sheet line, the Lumen™ sheets also utilize Precision-Fit™ corners and an elastic cuff around the border of the fitted sheet. Lumen™ retails in queen size for $269.00 and comes in a choice of Sand, Sage and Ivory colors.

The third premium sheet set offered by PureCare Elements™ is Terrene™ “of the earth” which harnesses the comfort and wellness of bamboo rayon anti-microbial blended fibers offering the sleeper rich comfort and a cleaner surface. The Terrene™ sheets infuse bamboo rayon with luxury long staple cotton fibers. As with the Halio™ and the Lumen™, these sheets also offer the benefits of antibacterial silver ions, have Precision-Fit™ corners and an elastic cuff for a crisp and secure fit around the border of the fitted sheet. The Terrene™ sheet sets come with a woven striped pattern in a broad selection of colors including Sand, Sage, Ivory, Dove Grey and White and are expected to sell for $199.00 in queen set.

The PureCare Elements™ sheet program not only offers dealers and their customers an exceptionally powerful story of “feel, fit and finish”, as well as an expansion of essentials in the bedroom for health and wellness, but Elements also offers unique and attractive packaging and an inviting three dimensional point of purchase support program for retail stores. Retail stores offering the PureCare Elements™ collection will be able to display the sheets with a dynamic open, three-dimensional, and customizable display. The Elements sheet collection will be displayed and sold in striking brand color-coordinated cylinders. Each cylinder will feature a built-in product swatch so the consumer can see and feel the material of the sheet set inside the cylinder package. These open island display units will offer an attractive and inviting environment for consumers to touch, feel and examine the cylinders and swatches and an easy point of purchase tool for retailers to sell the PureCare Elements™ sheet collection.

Dealers are invited to see the new essential sleep products in Showroom C-1595.

About PureCare: PureCare® designs essential elements necessary to create a healthy sleep environment. PureCare mattress and pillow protectors, sheets, mattress toppers and pillows – all of which combine superior technology, innovation and the highest quality materials – are revolutionary to today’s health conscious consumers and allergy sufferers. PureCare continues to change the conversation in the sleep essentials industry to focus on health and wellness, and has introduced the first Limited Life Stain Warranty. PureCare is proud to manufacture the official mattress and pillow protectors of the National Sleep Foundation.

For more information, visit: www.PureCare.com