Trump Home™ and Serta® Launch New iSeries™ Mattress Technology

Furniture World News Desk on 5/5/2012

The Trump Organization and Serta Mattress reported that they have introduced the new Trump Home™ iSeries™ mattress collection. The Trump Home mattress collection has been updated with beautiful new fabrics and the latest technology. The collection features Serta’s exclusive iSeries® technology, combining Serta’s finest comfort innovation with its most advanced innerspring support system. For the first time, Serta’s exclusive Cool Action™ Gel Memory Foam is combined with their Duet™ Coil Individually Wrapped Coil-in-Coil support system for the ultimate luxury sleep experience. This breakthrough design offers consumers the benefits of Cool Action Gel Memory Foam with the traditional support of an advanced innerspring.

Serta’s Cool Action material is composed of memory foam infused with Serta’s exclusive MicroSupport™ gel - for up to seven times more cooling comfort and up to two times more support than ordinary memory foam. Every Trump Home iSeries mattress combines this material with Serta’s Duet Coil Support System, which is uniquely designed to respond to each sleeper’s body for balanced comfort and deep, postural support. Plus, all Trump Home iSeries mattresses are compatible with Serta’s Motion Perfect® Adjustable Foundation, which allows for a completely customizable sleep experience.

These mattresses are the newest addition to the successful Trump Home collection, which in addition to mattresses includes lighting, bath textiles and accessories, and crystal stemware, barware and giftware. Trump and Serta introduced Trump Home mattresses in 2009, appealing to consumers interested in experiencing the Trump lifestyle at an affordable price. The expansion into the gel memory foam category now offers the same affordable luxury of Trump Home to mattress shoppers interested in the latest gel memory foam technology.

“Together with Serta, we have raised the bar on what customers can expect from their mattresses,” said Cathy Hoffman Glosser, Executive Vice President of Global Licensing for The Trump Organization. “With this new collection, we are able to offer the luxurious sleep experience of a five-star property in the comfort of your own home. We have combined the best of both brands – the high quality and attention to detail synonymous with Trump coupled with Serta’s latest technology – to deliver a unique and innovative product at a great value. ”

Trump Home iSeries mattresses are available now at select Serta retailers across the United States. Consumers can choose from a variety of mattress models, ranging from ultra-plush pillow top models to traditionally firm models. Suggested retail prices range from $1299 - $2499 (Queen mattress plus standard foundation). Visit www.serta.com to find a retailer near you.

About Serta: Serta is a bedding brand leader and the manufacturer of the only official mattress of the National Sleep Foundation, The Serta Perfect Sleeper® and the revolutionary iComfort® gel memory foam sleep system, both named Consumers Digest Best Buys. Serta also manufactures the upscale Trump Home™ and Perfect Day® iSeries™ collections, featuring a combination of Serta’s exclusive gel memory foam and an advanced innerspring system. For more information, visit www.serta.com. As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more.

Serta has 23 U.S. and 4 Canadian manufacturing plants. In addition, Serta is distributed internationally in more than 100 other countries. With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality

About the Trump Organization: The Trump Organization encompasses global real estate development and global licensing, sales and marketing, property management, golf course development, entertainment, entertainment and product licensing, brand development as well as restaurants and event planning. The product licensing division of the company has selectively granted licenses for the manufacture and distribution of product under the Donald J. Trump Signature CollectionTM brand (men’s tailored clothing, dress shirts, neckwear, jewelry, accessories, small leather goods and eyewear) and the Trump HomeTM brand (lighting, mattresses, crystal and bath). In addition, a new men’s fragrance, Success by TrumpTM, was introduced in 2012. Donald J. Trump is the Chairman and President of The Trump Organization, a privately held company in New York. For more information, visit www.trump.com.