Craftmaster Furniture Launches Site Redesign

Furniture World News Desk on 4/30/2015

MicroD Incorporated, a leader in integrated online homefurnishings merchandising and ecommerce solutions, announces the recent launch of Craftmaster Furniture’s website redesign. The newly updated website, www.cmfurniture.com, uses collage images and clean lines to create a streamlined site showcasing their high-quality, American made living solutions.

According to Manoj Nigam, CEO and President at MicroD, “With this redesigned website, Craftmaster is propelling their website to the next level and leveraging MicroD’s latest web platform to further enhance their cutting-edge site. As web technologies change and improve, we are committed to providing the solid platform, leading edge capabilities and industry expertise that will continue to serve Craftmaster into the future. ”

Perhaps the most effective update on the MicroD website, is Craftmaster’s new widescreen slideshow, utilizing the full page width to effectively display their furniture solutions. Also noticeable is the room scene slideshow at the top of the category pages showcasing their products through the use of beautiful lifestyle images. In addition, room scene photos within collections are now present, giving the customer a cohesive visual image while browsing. Other notable features include “Finishes” and “Collection” menus, Pinterest and Houzz links, and a “Learn More about Craftmaster” YouTube video. At the bottom of the page there is now a “Company Information” box for customers wanting more information, and external links to partner Paula Deen’s Home Furniture sites.

“We are pleased with the website redesign by MicroD, and once again they have exceeded our expectations with leading design and implementation capabilities. MicroD has captured the Craftmaster brand, by improving the shopping experience” says Roy Calcagne, President/CEO of Craftmaster Furniture.

About Craftmaster Furniture: Craftmaster was founded in 1972 in Taylorsville. It is a subsidiary of Samson Holdings, which also owns case goods resources Universal Furniture and Legacy Classic Furniture. For more information, visit www.cmfurniture.com.

About MicroD:  More than 85% of the top 100 furniture retailers and brands trust their online efforts to MicroD. Nearly 2,500 solutions are in use by furniture retailers, suppliers and manufacturers throughout the United States and Europe. More than 650 manufacturers are connected through EXIM Commerce™ to exchange close to 100,000 EDI documents each day with leading retailers. For more information, visit www.MicroDinc.com.