Capel Rugs Awards Biltmore Gift Basket to Sandy's Furniture Exec

Furniture World News Desk on 4/30/2015

Capel Rugs reported that it awarded a Biltmore gift basket to a lucky buyer during the April High Point Market.

The winner was Stephanie Herzog, assistant sales manager at Sandy's Furniture in Vero Beach, Fla. Stephanie is the daughter of Sandy Herzog, the store's president. The family-owned and operated full-line furniture and home accents store has been serving the Treasure Coast of Florida since 1969.

"Stephanie was so thrilled to win this special gift basket from Biltmore," said Cameron Capel, vice president of national accounts for Capel Rugs. "For good luck, she drew a heart on the back of her card and showed it to her mom before dropping it into the raffle jar."

The prize basket includes two daytime admission tickets to Biltmore in Asheville, N.C., a bottle of wine, a tea cup and saucer, a Biltmore Traditions cookbook, a diary-style book with pen, decorative candle, salad dressing mix and postcards.

"We had a very strong market, and our Biltmore® designs, as usual, were very well received," said Capel, about the company's activity in High Point this April. Legacy, the company's newest Biltmore collection, began shipping to stores during the first quarter of this year, she added, "and sales are off to a great start with lots of repeat orders."

The 25th anniversary of the Biltmore® licensing program kicks off this summer, Capel said, "which will add even more momentum to sales."

The Legacy Shiraz Rug: To celebrate the anniversary, Biltmore will conduct a consumer sweepstakes in late summer. The grand-prize winner will receive Biltmore merchandise to create a beautiful master bedroom, and five other silver winners will be awarded a selection of Biltmore products. During 2015, Biltmore will continue building consumer awareness of its licensed products through regular ads in Traditional Home and Southern Lady magazines.

In addition to spotlighting recent additions to the Biltmore® line, Capel also introduced a variety of designs at the April High Point Market featuring unique, three-dimensional textures and creative new patterns and colorations. The company's hits this market included Yazzie, a collection of elegant, double-washed Persian designs; Soho, a indoor/outdoor series of playful and bright multicolored patterns; and Park Lane, an updated take on age-old Ushak motifs.

"Retailers were shopping for fresh styles with creative colors and textures to generate excitement this summer and fall," Capel said. "Our latest introductions, which ranged from luxurious hand knots to nature-inspired outdoor designs, drew an enthusiastic response both for fashion and for value."

About Capel Rugs: Based in Troy, N.C., Capel, Inc. offers more rugs in more categories than any other area rug company, including original braided rugs, the finest hand-knotted rugs, best selling hand-tufted rugs, innovative outdoor rugs and kids rugs. To see more from Capel Rugs' program, visit CapelRugs.com.