Loloi Brings Nine New Collections to Las Vegas Market

Furniture World News Desk on 7/6/2015

  

New Florence and Torrance rugs from Loloi

Loloi says it will heat up the summer with nine new rug collections at The Las Vegas Market and introduces a new category: throws. The seven vibrant and versatile throw collections vary in style and construction and expand Loloi’s home textile offerings. All new offerings can be seen in Loloi’s showroom in Building B, suite 480 of the World Market Center.

“Our debuts include collections that we believe our customers will be drawn to, and also enhance our designs in every style category,” said Cyrus Loloi, Principal. “Playing with materials, colors and applications, our selections are so wide-ranging, fresh, and at varying price points that we offer something for all dealers walking into our showroom.”

The rug collections debuting this summer also include:

Dorado: The Dorado Collection from India features an intriguing combination of hand stitched authentic cowhide and hand woven viscose for a look that’s at once bold and unexpected. Available in four sizes including a runner.

Elsa: Hand knotted of the finest wool from New Zealand, the Elsa Collection is among the most premium and luxurious rugs in the Loloi line. Drawing inspiration from centuries-old traditional design, we designed Elsa to celebrate heritage while modernizing the aesthetic through current colors and distressed pattern. While the extremely soft wool serves as a base for the rug, the design is accentuated by low and high levels of viscose for textural appeal and lustre. Sizes range from 2' x 3' to 12' x 15'. Hand crafted in India.

Emory: Power loomed in Turkey of 100% polypropylene, the Emory Collections offers a series of graphic, transitional, and traditional designs in a calming neutral palette that’s a seamless, yet striking addition for any room. Durable and dependable, Emory is a beautiful foundation for even the most high traffic spots. And the polypropylene fiber is extremely stain resistant, fade resistant, and easy to clean.

Florence: The Florence Collection features a series of elegant, intentionally distressed style designs that can integrate seamlessly into interiors both classic and current. Florence pieces are power loomed in Egypt of a polypropylene and polyester mix, ensuring exceptional durability and color fastness. The collection is available in eleven sizes including runners and rounds.

Lola: Designed for the little boy or girl’s room in your home, Lola Shag features the perfect kid’s rug traits: incredible softness, plush pile, and fun color and pattern. Each piece is hand-tufted in India of 100% polyester microfiber, with an exceptional high and low texture that makes the design pop.

Pierce: Hand-knotted in India of fine wool and touches of viscose, the Pierce Collection’s beauty lies in its subtly. Our special antique washing process gives each piece the look of an heirloom antique, while the soft, nearly tonal color palette ensure seamless addition to a room. Like all of our hand-knotted wool rugs, Pierce is crafted to withstand decades of wear in high traffic rooms, only getting more beautiful with age.

Torrance: Beautiful of-the-moment colors and bold pattern come together in our striking Torrance Collection. Power loomed in Egypt of microfiber polyester, each piece is exceptionally soft with deep color saturation. Torrance is available in eight sizes including a runner.

Underwood: Hand crafted by skilled artisans in India, the Underwood collection is a different take on traditional. The Underwood designs are hooked of comfortable 100% wool and feature a striking abrash on the yarns, making each rug slightly unique in color. Adding an Underwood rug to your home will be a conversation piece at any gathering.

Vero: The Vero Collection expertly balances the appeal of a natural jute texture with bright and colorful patterns. These durable pieces are created by printing the design onto a jute surface, creating a casual, but still refined look.

In addition, the new throws measures 50’’ x 60’’, and are comprised of polyester, acrylic, cotton, wool and more, in a variety of textures and patterns. These throws round out the offering of Loloi as a textiles expert, and bring a unique perspective to the throw category.

About LOLOI RUGS: Founded in 2004, LOLOI has become a fashion leader specializing in medium- to high-end area rugs in every style category, and a premium producer of textiles. Under the expert direction of area rug veteran Amir Loloi, the company has won five ARTS Awards: three for “Best Rug Manufacturer” in 2010, 2011 and 2015, one in 2012 for "Best Outdoor Manufacturer," and one in 2013 for “Green Manufacturer.” Its eight America’s Magnificent Carpets Awards and three Atlanta Visual Display Awards for sophisticated showroom design attest to the company’s commitment to innovation and quality.

LOLOI RUGS is headquartered in Dallas, with to-the-trade showrooms at: 295 Fifth Ave., New York, Showroom #1006 ● DallasMarketCenter, Suite #500 ● Las Vegas Market, Building B, Suite #480 ● High Point, IHFC Showroom #D-320 ● and AmericasMart, Atlanta, Showroom #4-D-2. For more information, visit: www.loloirugs.com. Call: (866) 362-1424.