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Preview of China International Furniture Fair (Shanghai) September 2016

Furniture World News Desk on 6/21/2016


Dates: September 7 -10, 2016
Location: National Exhibition & Convention Center (Shanghai), Hongqiao
Address: No.333 Songze Avenue, Shanghai
Scale: 400,000 square meters
Exhibitors: 2,500
Professional Visitors: 100,000
Displaying Themes: Modern Home Furniture, Classical Home Furniture, Outdoor & Leisure, Homedecor & Hometextile, Office Furniture, Commercial Furniture & Hotel Furniture, Furniture Machinery & Raw Materials, International Pavilion and Design Pavilion.

Located in Shanghai, the 38th CIFF (Shanghai) will radiate its influence across the Yangtze River Delta and all over China. It is expected to garner 2,500 exhibitors from home and abroad and attract more than 100,000 professional visitors.

  1. Brands of the World Get Together
    The 38th CIFF (Shanghai) will showcase products of a variety of national pavilions such as Italy, Japan, Turkey, Malaysia, Thailand and Korea. It is also a world stage for overseas exhibitors from various countries and regions: Ashley, Lifestyle, KI, Global Views and Uttermost from the USA; Chateau Dax, Biesse, SCM and Cefla from Italy; Homag and Burkle from Germany; Beard, Boori and Lounge Innovation from Australia; Gala from Turkey; HTL and Koda from Singapore; Villa Francaise from Indonesia; Mamwah from Hong Kong; and White Feathers from Southeast Asia. Domestic brands include Landbond, Qumei, Kuka,Zuoyou, Tiantan, Steel-land, Kinwai, Welon, Richt Home, Mingzhu, Huanuo, Fuli, UE, Zhongyuan, Furton, Aris, Four Seas, Gainwell, Dasen, Shianco, Yotrio, Caopu, Higold, Yuanda, Vogue, Topsun, Ever Gaining, Tianwaitian, Viva Bella, Mydeco, Castilian, FHMJ Home, Casamotion, Like Life Creation, Aurora, Sunon, Changjiang, Victory, Qumun, Novah, Huasheng, Nanxing, Kyokuto, Qingcheng, Zhanchen, Bauhinia, Sinodecor, Huali, Sinowolf and Yongwei.

  2. Customization Creates a Personalized Space
    With an overall slowdown of the furniture industry, custom-made furniture is growing stronger and has more potential for development. As a trend leader, CIFF tries to connect the upstream, midstream and downstream of custom-made furniture. The products in this session will meet the market needs for personalization and diversification.

  3. Intelligent Home Furnishing Sets New Trend
    Renowned furniture companies integrate furniture to present the concept of intelligent custom-made office, allowing users to experience a high-tech lifestyle. Furniture machinery manufacturers also transform to modern digital production. More intelligent products will be on display in the 38th CIFF (Shanghai).

  4. Well-arranged Layout Gives a Clear View
    CIFF further optimizes booth layout. Each exhibition hall has two 12-meter wide horizontal main aisles and three 6-meter wide longitudinal aisles, providing visitors with a clear and inclusive view of all the booths.

  5. Professional Visitors Come to Meet at Hongqiao
    CIFF (Shanghai) 2016 will receive overseas buyer groups from Italy, USA, Germany, Russia, Belgium, India, Japan, Southeast Asia, Korea and Turkey. There will also be professional visitor groups of dealers, designers and real estate experts invited by nearly 200 industry organizations.
    Starting from 2016, free accommodation will be offered to CIFF (Shanghai)’s excellent buyers recommended by our key exhibitors. Visitors that pre-register on the official website of CIFF (Shanghai) can enjoy VIP services such as direct entrance by QR code, free electronic catalog and tea service.

  6. Global Promotion Campaign Draw Worldwide Attention
    Advertisements of CIFF (Shanghai) can be found in reputable furniture exhibitions and industry distribution centers in major cities at home and abroad, including Milan, Cologne, Paris, High Point and Las Vega as well as domestic major furniture cities. Extensive advertising is conducted through over 1,100 domestic and overseas media, including Baidu, Google, 360, Tencent, Sina, Netease, Sohu, Furniture Today, Middle East Interior Design, etc. A global promotion for CIFF (Shanghai) is under way!

  7. Optimized Visiting Route and Signages Offer More Convenience.
    CIFF (Shanghai) continues to optimize the visiting route and improve signages of NECC centering on the experiences of exhibitors and visitors. The central business area will be fully used to guide visitors to their destinations. Colored carpets are installed to offer detailed directions.

Service Highlights

  1. NECC central business area will be completed and put into use on June 30, 2016. You can seek unlimited opportunities at CIFF (Shanghai) and enjoy food and leisure.

  2. In June 2016, the linking facility connecting the Hongqiao Transportation Hub and the second floor in the east of NECC will be completed and put into use. This allows visitors to directly reach Parking Lot No.5, Huaxiang Road and the Hongqiao Transportation Hub, achieving seamless connection between the exhibition center and the living area.

  3. The InterContinental Hotel in NECC will officially open in July 2016. It offers 543 spacious guestrooms, a 960-square-meter column-free banquet hall with natural lighting, advanced conference facilities, indoor swimming pool, spa center and etc. You can enjoy a comfortable and pleasant environment for business and relaxation.

Events Review and Prospect

  1. EAST Design Salon
    The 36th CIFF (Shanghai) worked with three chief curators Zhu Xiaojie, HouZhengguang and Leonard Theosabrata as well as a color director Song Jianming to co-organize a 3,000-square-meter EAST Design Salon. About 20 premium brands and over 300 workpieces were displayed, supported by five workshops, seven renowned design colleges as well as design organizations from eight countries and regions. Asian furniture design has shown its elegant charm in the 36th CIFF (Shanghai) both on shapes and craftsmanship. The 38th CIFF’s EAST Design Salon will be all the more exciting!

  2. Office Theme Pavilion
    The 36th CIFF (Shanghai) not only showcased new products, but also launched an Office Environment Theme Pavilion at a scale of 1,000-square-meter. Under the theme of “Life, Intelligence & Efficiency”, the Pavilion carries out the vision of improving office environment. It invited Mr. Xu Zhaoming as the curator---an office environment and furniture professional with 38 years of experience in the industry. Herman Miller, a world reknowned office furniture brand, debuted in the Pavilion, presenting life-based intelligent office environment, exquisite spatial design and advanced concepts. The world-class humanized office environment fully reflects CIFF’s determination to enhance China’s office environment.