Crystorama Lighting Releases 2016 Lighting Catalog
Furniture World News Desk on
6/21/2016
Crystorama Lighting, a source of chandeliers and other decorative lighting, recently announced that they have created a new 32-page print and online catalog that showcases eight major new collections and fresh style directions recently added to the company's fast-growing decorative lighting line.
Organized by collection with the theme of "Modern Radiance," the new Crystorama Lighting catalog includes complete details on product features, construction and dimensions, as well as finish and fixture options. Highlighted designs include the Cedar, Coco, Luna and Perla Collections from the Crystorama Lighting line and recent additions to the popular Libby Langdon Lighting for Crystorama line — the Graham, Jennings and Sylvan Collections.
The catalog features stunning photography of Crystorama's latest lighting designs. Closeup shots provide views of individual product details, while fully accessorized room scenes show how the company's stylish products add zest to a wide range of today's living settings. Highlighted quotes from Crystorama designers and leading design bloggers provide additional insights into design inspirations and key product features.
"Our new catalog provides a highly effective tool for retailers, designers, sales representatives and sales associates," said Brad Kleinberg, president of Crystorama Lighting. "It provides an easy-to-use overview of all of our latest designs in a format that is designed to excite and inspire."
The new catalog will be released to retailers for the first time at this month's Lightovation market in Dallas, June 22 to 25. It also will be available at www.crystorama.com, along with the company's comprehensive, full-line catalog Brooklyn 1958 and the 2015 catalog BKN2.
"Crystorama Lighting's new catalog is one in a series of ongoing initiatives designed to build awareness of the company's product line and brand," said Nancy Lonoff, marketing director. "We communicate our brand message to customers through all channels, including consumer print advertising in leading home magazines, targeted email marketing, a robust website and a very active social media presence. Our outreach efforts all revolve around the theme of 'Inspired Design,' which is our company's passion and mission."
In addition to conducting its own comprehensive program of advertising and promotion, Crystorama Lighting also offers an online library of resources for retailer use. These resources include a rich library of high-resolution product photos, design-related blogs, social media posts and advertising templates.
More about Crystorama: For more than 50 years, Crystorama has been a leader in the lighting industry, recognized for distinctive lighting creations that are exceptional in quality, design and craftsmanship. The company was honored by the home furnishings industry as the top lighting fixtures manufacturer at the 26th annual ARTS Awards. Drawing upon its depth of knowledge and expertise and inspired by fashion and art, Crystorama continues to innovate with modern shapes, materials and colors.