Bowman Named VP of Sales Heritage Home Group For Luxury Brands
Furniture World News Desk on
6/28/2016
Kevin Bowman has been appointed to the newly-created position of Vice President of Sales - Luxury Brands. In this role, Kevin will have sales responsibility for the company’s luxury brands which include Hickory Chair, Henredon, Pearson, Drexel Heritage and Maitland-Smith. He will lead sales efforts in building and expanding market share as well as cultivating long-term relationships with our retail and interior design partners.
The creation of this new luxury dedicated position supports the company’s focus on luxury brand development. In this role, Kevin will lead the luxury brand sales teams to engage with both the design trade and high end retail across the country. “I am excited to have Kevin join our Heritage Home Group team and look forward to the many contributions he will make as a leader that will have a significant and positive impact on the company,” states Mark Stephens, senior vice president of sales.
In addition to the focus on luxury, Heritage Home Group has invested in an extensive brand journey where the history and provenance of each of the company’s historic brands has been explored and then used as the foundation for a multi-year plan that will provide clear brand direction. “With this new clarity the company will move forward with distinctive new collections, marketing and branding that will resonate with today’s customer and establish the Heritage Home Group portfolio as pre-eminent leaders of the home furnishings industry,” states Pierre de Villemejane, president and chief executive officer of Heritage Home Group.
More about Heritage Home Group: Heritage Home Group is a world leader in designing, manufacturing, sourcing and retailing home furnishings. We market our products through a wide range of channels, including our own Thomasville retail stores and through interior designers, to the trade showrooms, multi-line/independent retailers and mass merchant stores. Our portfolio includes some of the best known and most respected brands in the furniture industry including Hickory Chair, Henredon, Pearson, Maitland-Smith, Lane Venture, Thomasville, Broyhill and Lane. Heritage Home Group is headquartered in High Point, NC.