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Intertextile Shanghai Home Textiles Kicks Off This Wednesday

Furniture World News Desk on 8/22/2016


Asia’s trade event for the home textiles industry, Intertextile Shanghai Home Textiles – Autumn Edition, is just around the corner. The show, which commences this Wednesday, will run for four days instead of three until 27 August. “Given the relatively robust conditions in the domestic home textiles sector as well as steady demand for overseas brands, we expect that this year’s fair will be another success,” Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd explained before the fair’s opening. “The strong international nature of the fair shows that overseas brands are still seeking out opportunities in China and Asia, and that Intertextile Shanghai is their preferred platform to do so.”

Brands from 30 countries and regions feature under the same roof

Occupying 160,000 sqm across six halls in the National Exhibition and Convention Center, the fair will feature around 1,150 exhibitors from 30 countries & regions. International exhibitors will be located in hall 4.1 and hall 5.1 this year. Hall 5.1 features a number of editors representing over 30 brands such as Armonia di Interni, Boeme, Designers Guild, LaCanTouch and Zimmer + Rohde, while exhibitors promoting products in the Whole-Home concept will also feature in the same hall. In hall 4.1, seven overseas country & region pavilions from Belgium, India, Morocco, Pakistan, Portugal, Taiwan and Turkey feature. In the same hall, some of the leading suppliers participating this year include upholstery brands such as Ateja, Celesta, Culp and Enzo Degli Angiuoni; bedding & towelling brands such as Advansa, Brinkhaus and Cotton Council International; design studios like Antoinette et Freddy, Atelier Mineeda and Cosmo Kumagaias; as well as companies specialising in digital printing such as Atexco, d.gen, DIGITEX and Epson.

Apart from the international exhibitors, four Chinese regional pavilions also feature throughout the domestic halls, as do themed halls to facilitate buyers’ sourcing. Some of China’s leading home textile brands will feature in the Emerging Players Hall (4.2), Glamorous Brands Hall (5.1), Colourful Haining Hall (5.2), Fashionable Yuhang Hall (6.1) and the Premium Two-City Hall (6.2).

Enhanced fringe program provides more insights to participants

Continuing on from last year’s successful revamped design and trend programme, the InterDesign programme will enrich the four-day show by providing trend forecasting, conceptual designs, product demonstrations and seminars to show participants. This year’s programme includes three parts, namely a Trend Area, Trend Concept Exhibition and Forum Space, with an intention to provide participants with the latest design & trend direction.

Four trend themes will be brought to life by a series of product demonstrations throughout the Trend Area, which has been designed by a committee led by the NellyRodiTM Agency, the internationally renowned specialists on consumer lifestyle demand. In addition, 11 famous domestic designers have utilised the products of six renowned editor brands to interpret the trend theme ’Far Away’ in the Trend Concept Exhibition. Last but not least, a series of seminars will be held in the Forum Space, with designers and trend experts sharing their views on interior decorations, market trends and the latest technology.

Apart from the InterDesign program, Messe Frankfurt has also cooperated with Lenzing to feature eco-friendly home textile products in the Green Zone. A number of Lenzing’s partner mills will showcase their green products including mattresses, bed linen, duvets, towels and carpets which focus on the TENCEL® fibre. There will also be seminars in the digital printing seminar area in which industry players share the latest industry updates and market information.

Intertextile Shanghai Home Textiles – Autumn Edition is organized by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

For more information, visit: www.intertextilehome.com.

More about Messe Frankfurt: Messe Frankfurt is one of the world’s leading trade fair organisers, generating around €648 million in sales and employing 2,244 people. The Messe Frankfurt Group has a global network of 30 subsidiaries and 55 international Sales Partners, allowing it to serve its customers on location in 175 countries. Messe Frankfurt events take place at approx. 50 locations around the globe. In 2015, Messe Frankfurt organised a total of 133 trade fairs, of which more than half took place outside Germany.

Comprising an area of 592,127 square metres, Messe Frankfurt’s exhibition grounds are home to ten exhibition halls. The company also operates two congress centres. The historic Festhalle, one of the most popular venues in Germany, plays host to events of all kinds. Messe Frankfurt is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
For more information, visit www.messefrankfurt.com.