Trump Home Partners With Downlite To Introduce Basic Bedding

Furniture World News Desk on 8/21/2012

The Trump Organization and DOWNLITE  announced a new partnership to produce a luxury down and down alternative bedding collection under the Trump Home brand. The collection, which will launch at the New York Home Fashions Market in September, will include comforters, pillows, feather beds, mattress pads, filled throws, basic sheets and duvets. The new offering will be part of the successful Trump Home collection, which includes lighting, mattresses, bath textiles and accessories, decorative mirrors, and crystal stemware, barware and giftware.

“Trump five-star hotels have long been associated with an incredible luxury sleep experience. This collection of luxury down and down alternative bedding is the perfect complement to our successful mattress collection and will offer customers the right foundation pieces for a restful night’s sleep. We are thrilled to be partnered with DOWNLITE who is a leader in developing high quality, innovative products. Their understanding of both retail and hospitality is invaluable in our efforts to bring the Trump sleep experience into the home at a great value,” says Cathy Hoffman Glosser, Executive Vice President of Global Licensing for The Trump Organization.

Stefan Hunter, Director of eCommerce for DOWNLITE states, “We are thrilled to be partnered with world-renowned businessman, Donald Trump. The bedding collection will showcase luxurious American made luxury bedding inspired from the vast Trump holdings.”

The Trump Home luxury down and down alternative bedding collection will be available through select online retailers. The collection will be unveiled to the trade at the New York Home Fashions Market in the Downlite showroom located at 295 Fifth Avenue, Suite 912 from September 10th through September 13th. For more information contact Stefan Hunter of DOWNLITE at 513-229-6348 or shunter@downlite.com.


The Trump Organization: The Trump Organization encompasses global real estate development and global licensing, sales and marketing, property management, golf course development, entertainment, entertainment and product licensing, brand development as well as restaurants and event planning. The product licensing division of the company has selectively granted licenses for the manufacture and distribution of product under the Donald J. Trump Signature Collection brand (men’s tailored clothing, dress shirts, neckwear, jewelry and accessories, small leather goods and eyewear) and the Trump Home Brand (lighting, decorative mirrors, mattresses, basic bedding, bath textiles and accessories, and crystal stemware, barware and giftware). In addition, a license has been granted for men’s fragrance. Donald J. Trump is the Chairman and President of The Trump Organization, a privately held company in New York. For more information, visit www.trump.com.


About DOWNLITE: The family owned luxury bedding business has been successfully run for over twenty-six years by brothers Larry Werthaiser, Marvin Werthaiser and longtime family friend Bob Altbaier. Today, DOWNLITE is the largest and fastest growing major U.S. luxury down-filled bedding manufacturer. DOWNLITE’s down and down alternative products (comforters, pillows, mattress pads, feather and fiber beds) are sold under private label and licensed brands in most department stores, as well as specialty stores, wholesale clubs, and catalogs/on-line retailers. Their luxury bedding can also be found in rooms of upscale hotels and resorts worldwide. In addition, DOWNLITE sells their quality bulk down fills to furniture makers, and garment and sleeping bag manufacturers around the world