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The Sleep Train Adds 21 New Sleep Country USA and Mattress Discounters Stores

Furniture World Magazine


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Sleep Train, Inc., the parent company of Sleep Train, Sleep Country USA , and Mattress Discounters, announced that it is expanding its West Coast presence to add 21 new stores in Western Washington, Eastern Washington, and Western Idaho.  These new stores will bring the total Sleep Train Enterprise store count to 255.

Sleep Country USA, the Northwest’s number one mattress store, will wrap up its 20th year in business with a bang, expanding the popular Northwest brand east of the Cascades into new markets in Eastern Washington and Western Idaho with 14 new stores. The Washington stores will be located in Ellensburg, Spokane, Yakima, Wenatchee, Richland, Kennewick, Moses Lake, and Lewiston, and one store in Coeur d’Alene, Idaho.

Mattress Discounters, the West Coast’s stop for name brand mattresses at discount prices, will make its debut in the Northwest through the acquisition of America’s Mattress to open five new stores located in Puyallup, Lynwood, Covington, Silverdale, Tacoma – all Washington cities.

“We are continually looking for strategic  growth opportunities that allow us to reach new communities,” said Dale Carlsen, CEO of Sleep Train, Inc. “Through the acquisition of Mattress Outlet and America’s Mattress, Sleep Train, Inc. is expanding rapidly into new regions with over twenty stores, bringing local customers quality sleep products and a superior shopping experience.  We are also excited to be able to help the at-risk youth in these communities through greater reach and impact of our celebrated Foster Kids Program.”

The Sleep Train, Inc. acquired Mattress Outlet from owner Ken Mullinax and America’s Mattress from Jon Mullinax to broaden the reach of its employee-owned Sleep Country USA and Mattress Discounters brands. The new stores will be open before the end of the year.

“My staff will have the opportunity to join one of few employee owned companies in the United States, and become part of an exceptional team that represents one of the Northwest’s most respected, trusted brands,” said Mullinax, owner of Mattress Outlet. “The community will also benefit from the company’s award-winning Sleep Country Foster Kids Program that supports foster children and their families through six annual donation drives each year.”

This is the third acquisition for the Sleep Train Enterprise, who recently acquired Christian’s Mattress Xpress, adding three new Sleep Train (www.sleeptrain.com) stores in Fowler, Visalia and Fresno, California. Combined, the philanthropic efforts of the Sleep Train Enterprise brands have donated more than 700,000 important material items like clothes, shoes, school supplies, pajamas and gifts during the holidays, and $2 million in cash to foster organization partners for foster children in the region.


About Sleep Country USA: Celebrating its 20th year in business, Sleep Country USA is the No. 1 bedding specialist in the Northwest with more than 80 mattress stores throughout Washington and Oregon. Founded in 1991, Sleep Country USA features top-quality, brand-name mattresses from Sealy, Posturepedic®, Simmons Beautyrest®, Stearns & Foster, Serta, and Tempur-Pedic®, as well as premium adjustable beds, futons, and wood and metal accent beds.  The company emphasizes customer service and satisfaction with its Money Back Comfort Guarantee and Free Red Carpet Delivery Service. Sleep Country USA’s award-winning Sleep Country Foster Kids program actively contributes to its communities through ongoing donation drives and fundraising events that benefit the Northwest’s more than 20,000 foster children. For more information about Sleep Country USA or the Sleep Country Foster Kids program, please visit
www.sleepcountry.com or call 1-888-88-SLEEP.
  
About Mattress Discounters: Mattress Discounters, an award winning, employee owned company, is your stop for brand name mattresses at discount prices.  Founded in 1978, Mattress Discounters offers customers the lowest price on a wide selection of brand name mattresses including Simmons®, Sealy®, Posturepedic®, iComfort®, Serta®, and Tempur-Pedic® as well as adjustable beds, and wood and metal accent beds.  With more than 70 locations along the West Coast and in Nevada, Mattress Discounters presents a streamlined shopping experience from the industry’s most trusted brands at the best available price. Because you don’t have to pay high department store prices, you can have a good night’s sleep for less at Mattress Discounters.  The company offers free delivery, a 60 night comfort guarantee, and free financing. For more information, please visit
www.saveatmd.com or call 1-800-BUY-A-BED (1-800-289-2233).

Furniture World is the oldest, continuously published trade publication in the United States. It is published for the benefit of furniture retail executives. Print circulation of 20,000 is directed primarily to furniture retailers in the US and Canada.  In 1970, the magazine established and endowed the Bernice Bienenstock Furniture Library (www.furniturelibrary.com) in High Point, NC, now a public foundation containing more than 5,000 books on furniture and design dating from 1620. For more information contact editor@furninfo.com.