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Classic Brands To Show New Upgraded Easy-To-Ship, Upholstered Kd Foundation At Las Vegas Market

Furniture World News


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Bedding mattress manufacturer Classic Brands reports it will feature an easily shippable, easy to assemble knock-down bedding foundation to build on its growth trajectory in the e-commerce, bed-in-a-box category. The upholstered foundation, priced to retail at $199, will be shown at the Las Vegas Market Jan. 22-26.

Engineered with four upholstered side rails that connect with a unique locking mechanism, a center rail and a slatted crossbar system that easily rolls out, the 5-Minute Foundation will give both brick-and-mortar and e-commerce retailers a seamless solution to sell alongside boxed mattresses. The foundation can be shipped via FedEx or UPS​ ​small parcel in one compact box.

“We originally ​designed and engineered ​this simple, yet sturdy foundation in 201​2. For the upcoming market, we have re-launched the new 5-Minute Foundation with an upgraded upholstery that ​is the perfect partner to our growing bed-in-the-box offering,” said Michael Zippelli, president and CEO of Classic Brands. “This foundation offers retailers and consumers the perfect companion to their bedding programs. Our knock-down foundation is a natural evolution for the category, and we expect to see significant growth in this area.”

Classic Brands remains at the forefront of innovation in the exploding bed-in-a-box business. Earlier this year, the company introduced a power foundation including comfort features like dual-power massage, zero-gravity and head-up positioning that could be shipped via common carrier. The base retails at $699 and has become one of the company’s top-selling items. The new knock-down foundation helps round out the company’s stable of products in the segment.

The foundation, along with the other Classic Brands product line, will be featured in the company’s Las Vegas Market showroom at B-970 in the World Market Center.


More about Classic Brands: Classic Brands uses the finest materials from around the world including all-natural and high-performance covers, Talalay and Dunlop latex, memory foam, gel-infused memory foam, innerspring and wrapped coil hybrid. Classic’s line of gel-memory foam and hybrid mattresses, with various luxurious constructions, represents the fastest growing segment of the bedding market. Classic Brands is committed to being on the cutting edge of designing and producing innovative products for people to sleep healthier. Its sleep systems are designed to help you get the maximum benefit out of each night of sleep. For more information, visit www.ClassicMattress.com.

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