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Classic Brands Introducing Value-Priced Memory Foam Mattress Collection

Furniture World Magazine

Furniture Industry News Update -





Bedding manufacturer Classic Brands reports it is stepping out at the upcoming Las Vegas Market with an aggressively priced collection of four beds. The new mattresses will be showcased in the company’s showroom B-970 in the World Market Center Jan. 22-26.

Classic Brands is introducing a four-bed collection with the construction story focused on a combination of memory foam, gel-infused memory and poly foams. The mattresses, ranging from 9-inch to 14-inch profiles, are priced to target suggested retails ranging from $399 to $699 in queen.

“We’ve worked closely with our factory to design a high quality, value-driven assortment,” said Michael Zippelli, president and CEO of Classic Brands. “Our retail partners are craving beds they can aggressively promote to pull consumers into the store without sacrificing gross margin. This collection of memory foam beds is designed and built to deliver a quality memory foam sleep experience without the hefty price tag.”




More about Classic Brands: Classic Brands uses the finest materials from around the world including all-natural and high-performance covers, Talalay and Dunlop latex, memory foam, gel-infused memory foam, innerspring and wrapped coil hybrid. Classic’s line of gel-memory foam and hybrid mattresses, with various luxurious constructions, represents the fastest growing segment of the bedding market. Classic Brands is committed to being on the cutting edge of designing and producing innovative products for people to sleep healthier. Its sleep systems are designed to help you get the maximum benefit out of each night of sleep. For more information, visit www.ClassicMattress.com.

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