E.S. Kluft Launches At Iconic London Retailer Harrods

Furniture World News Desk on 6/27/2017

Luxury bedding manufacturer E.S. Kluft & Company reports that it has partnered with Harrods to deliver its high-end brand of mattresses to consumers shopping the iconic, upscale London retailer. The Harrods’ presentation currently showcases five Kluft mattress models.

“Harrods is one of the world’s most prestigious retailers and its commitment to customer service and delivering the ‘best of the best’ syncs perfectly with our mission to design, create and provide sophisticated mattresses crafted with the finest materials,” said David Binke, CEO of E.S. Kluft & Company. “Harrods joins our portfolio of major department stores like Bloomingdale’s in the United States and Hudson Bay Co. in Canada who see the E.S. Kluft brand as representing the best of American luxury on their floors. We are very proud to carry that flag and play an important part of their retail mix.”

According to Binke, the company curated a special selection of product for Harrods designed to enhance its luxury floor that includes some of the world’s most respected names in sleep products.

More about Harrods: Founded in 1834, Harrods is one of the most recognized retail names in the world. The store boasts more than a million square feet and features eight floors of shopping where the company sells everything from cigars to spa services to mattresses. Harrods features 330 departments and 32 restaurants, and up to 300,000 customers visit the store on peak shopping days.

More about E.S. Kluft & Company: Based in Rancho Cucamonga, Calif., E.S. Kluft & Company’s two brands are Aireloom and Kluft. Kluft is its most luxurious brand available through Bloomingdale’s and other prestigious retailers like Harrods. Future plans include international distribution of Aireloom, its iconic American luxury brand. Aireloom offers artisanal quality and legacy features such as, hand-tied coils and hand side-stitching in the best-in-class category. These quality designs feature cutting edge, patented production methods. To learn more about Kluft and Aireloom product lines, please visit www.KluftMattress.com and www.Aireloom.com.

More about The Flex Group: Kluft and Aireloom are owned by The Flex Group from Madrid, Spain. Founded in 1912, The Flex Group is the world’s top 10 global sleep products producer. It commands market leadership positions in Spain, Portugal, Brazil, Chile, the United Kingdom and the United States. The company is comprised of seven manufacturing companies with a total of nine production centers, three retail chains and 115 showrooms in seven countries. The Flex Group brands include Vispring, Kluft, Aireloom, ASTB, Flex, Dorwin and Epeda.