PureCare To Launch New Collection Of Pillow And Mattress Protectors at Las Vegas Market

Furniture World News Desk on 7/24/2017

PureCare recently announced that it is launching a new collection of pillows and mattress protectors at the summer Las Vegas market this year with a continued focus on unique design, innovation and the use of technical textiles to help specialty mattress and furniture retailers capture more consumer sales in the massive soft goods category. PureCare is debuting the use of two new exclusive technical textiles – TempSync™ Temp Control Thermoregulating fibers in the new TempSync pillow collection, and HeatsStar insulating warming fibers in their new ReversaTemp™ rReversible cooling or heating mattress and pillow protectors.

Both introductions round out PureCare’s goal to create a complete program of soft goods focused on temperature control, while remaining dedicated to comfort, construction and high quality textiles. “Today our customers have their choice in temperature control through a range of cooling, heating and thermoregulating soft goods,” says Sean Bergman, CMO at PureCare. “But before the added benefit of the technical textile, they are incredibly comfortable products with diverse materials and constructions that fit a wide range of sleepers. In the end, that’s what sells a pillow; but these technical textiles provide additional benefits that delight consumers, and make them excited to purchase their mattress protector or pillow. The reality is that specialty retailers are interacting with consumers in a way that allows them to highlight these additional features during their sales presentation, and to instill that additional value over a traditional pillow purchased in a big box store. This is what is driving our retailers’ increase in attachment rate in soft goods, and we are offering them more of what they are asking for.”

The TempSync pillows, marketed as “Temperature balanced for a better night’s sleep™” include five different pillow choices and a range of constructions and comforts, which help the body to maintain a consistent and comfortable sleep temperature using Phase Change Technology. These fibers are powered by paraffin wax infused pockets that never wash out, and never stop working. PureCare’s exclusive TempSync™ fibers help your body maintain a consistent and comfortable temperature throughout the night when the paraffin pockets inside the TempSync fibers change from liquid to solid to absorb excess body heat - and when the body cools off - solidify to release heat, aiding in the body’s natural process of thermoregulation. This results in a more restful sleep with fewer interruptions from temperature spikes that can occur within the body. These pillows are all encased in Lenzing TencelTENCELl® covers, a luxurious natural fiber which provides a soft, silky sleep experience for the sleeper.

New rReversible cooling or heating REVERSATEMP™ 5-Sided Mattress Protector and Pillow Protectors

PureCare is also introducing REVERSATEMPReversaTemp™, the company’s new dual surface mattress and pillow protectors. These are the first new protectors offered by PureCare since the ground breaking introduction of their FRIFRíOO® cCooling pProtectors, and are merchandised as a clear step up from FRíOFRIO. The new reversible protectors offer two different technical textiles to present a two-sided protector with distinctly different properties. One side has FRíOFRIO rapid chill cooling fibers for cooling comfort; the other side features PureCare’s new, exclusive Heatstar™ temperature heating fibers that store heat within the fibers, actively warming the sleeper. As a result, these reversible protectors offer consumers both heating and cooling features in one, convenient mattress and pillow protector ensemble, and the option to choose the technical textile benefit that suits them best throughout the year. ”The protector is so exciting because for a $30 retail step up from our FRíOFRIO 5-sided protector to REVERSATEMP ReveraTemp at $149, the customer is virtually getting two protectors in one. Each side represents two totally different temperature adjusting experiences, and simpler customizing choices for the consumer. The effects never wash out, never stop working, and the effects are clearly discernible,” Bergman states.

Best Selling SoftCell® Pillow Complimented with New SoftCell® Select.
Adding to its reversible and adjustable, patent- pending SoftCell pillow collection, PureCare is introducing SoftCell Select. A; a new version of the pillow that adds another comfort option for enhanced neck support. All four of the original comfort options offered within SoftCell are available in SoftCell Select, with an added area dedicated to enhanced neck support, for a total of five unique comfort zones. “It is truly exciting to see consumer reaction to SoftCell, because it is a seriously comfortable pillow that can be dialed into your exact loft and comfort preferences,” says Bergman. “Now we have enhanced it with a simple, but super effective tweak in SoftCell Select by creating one long SoftCell on one side of the pillow and adding extra fill for firmness. It’s easy to demonstrate to the consumer, and the comfort differences are diverse. We are really excited to show SoftCell Select to the world.” SoftCell Select models will be available in all PureCare pillow lines, including Sub – 0SUB-0°® (cooling), Body Chemistry® (rRecovery), and TempSync (tTemperature cControl) collections. Each SoftCell Select will offer unique tTechnical tTextile benefits, as well as different combinations of memory foam, gel layered memory foam and PureCare’s designer down alternative, Identically Down designer down alternative. Retail prices range from $129.99 to $189.99.

Bergman points out that it is very important for retailers and their consumers to realize that each and every new product they introduce remains focused on PureCare’s primary mission of enhancing the health and wellness of the sleep environment, dedicated to cleanliness and hygiene. The company uses technical textiles and innovative and distinctive trail-blazing product construction to enhance the sleep environment. Bergman stresses that the company pays attention to minute detail and offers, “the best quality product out there.”

Retailers who wish to learn more about PureCare’s evolving top-of-bed sleep products are invited to visit the PureCare Showroom, C-1595 at the Las Vegas Market.