Wayfair.ca Collaborates with HGTV Canada’s New Series, “Sarah Off the Grid”
Furniture World News Desk on
9/13/2017
Wayfair Inc., an online destinations for home furnishings and décor, recently announced a partnership with an all new HGTV Canada series, “Sarah Off the Grid.” Each of the six episodes will invite viewers to follow HGTV Canada Celebrity Designer Sarah Richardson and her family as they build their sustainable dream home in Creemore, Ontario, located approximately 130 kilometers north of Toronto.
As part of the integration, Sarah’s home will be outfitted with sophisticated, yet family-friendly furniture and décor from Wayfair.ca’s vast selection of more than 8 million products. Viewers can easily shop their favorite budget-friendly looks from the series through daily sales events on Wayfair.ca.
“We’re excited to join forces with HGTV Canada on a new series with one of the country’s top designers,” said Courtney Lawrie, director of marketing, Wayfair. “As Sarah tackles one of her biggest design challenges yet, viewers will be inspired to create a home they love by easily incorporating their favorite looks from the show into their own space at an affordable price.”
The series will spotlight Sarah, her husband Alex and their two young daughters as they build and design an off-the-grid home in a remote location. Viewers will follow the family’s journey as they leverage sustainable materials and solutions to meet the needs of the family, while capturing Sarah’s signature design style of classic meets casual elegance.
“Sarah Off the Grid” will premiere on September 10 at 10 p.m. ET/PT on HGTV Canada. The shoppable events will run from September 10 through October 23. Visit Wayfair.ca and search “Sarah Off the Grid.”
More about Wayfair: Wayfair Inc. offers an extensive selection of home furnishings and décor across all styles and price points.
The Wayfair family of sites includes:
Wayfair, an online destination for all things home
Joss & Main, where beautiful furniture and finds meet irresistible savings
AllModern, unbelievable prices on everything modern
DwellStudio, unexpected modern design for everyday life
Birch Lane, a collection of classic furnishings and timeless home décor
Wayfair generated $3.9 billion in net revenue for the twelve months ended June 30, 2017. Headquartered in Boston, Massachusetts with operations throughout North America and Europe, the company employs more than 6,000 people.