Better Bedding & Mattress Sales Series
A comprehensive sales and marketing series on how to merchandise, promote and sell everything in the mattress deparatment including pillows, mattress protectors and power foundations.
The start of Closing is the Presentation Step. Here’s how to do it right.
How to create advertorial marketing assets that really sell for you.
Many hardworking retailers struggle to earn the money and live the lifestyle they deserve. Here’s how to change all that.
What’s the solution to under-performing sales associates?
If not executed properly, the selection step can wind up badly for both RSA and the customer. Here’s how to do it right.
More qualifying questions RSA’s can use to keep the sale moving along.
Part 6 of our Steps-Of-The-Sale series. Qualifying questions RSAs need to know to complete more mattress sales.
Part 5 of our Steps-Of-The-Sale series. Do your RSAs fail to ask even the most fundamental qualifying questions?
Part 3 of our Steps-Of-The-Sale series. The ‘Meet and Greet,’ is where the R.S.A. makes a first impression.
This installment provides a checklist of everything your R.S.A.’s need to know, inside and out, about the background knowledge that supports and sustains the sales process.
A structured, two-week training program for new bedding (and furniture) RSAs.
How one mattress retailer decided to stop selling lower priced mattresses that accounted for 20 percent of its sales, and why.
Tips on how to find, hire, evaluate and compensate what could be your most important assets.
What policies should you set to respond intelligently to a customer’s (buyer’s) after-the-sale enquiries or complaints?
Ideas for merchandising your mattress showroom so you can show enough beds, the right beds, and the ones your customers want to buy.
How Gardner’s Mattress & More turned a fax offering into a profitable Sign Sleep Dream promotion.
The final outcome of the mattress sales process depends almost entirely on whether the RSA keeps control or gives up control to the customer. Here’s how to stay in control.
How to get information on your mattress competition, profile them, and use this information to close more sales.
Here is a collection of ideas on how to arrange and run a mattress warehouse for optimum efficiency. This article can be useful as a check list when opening a new warehouse or as a training guide for new warehouse personnel.
If you haven’t set up a mattress warehouse before, are looking for new/additional space, or want a quick review of important considerations, read on.
Training new-hires, as every small and large store owner knows, is a problem that never ends. This article provides step-by-step instructions on how to structure a program for new hires that will set them up for success and longevity on your sales floor.
Part 11: Are we in the middle of a bedding revolution,
an evolution, or is it a non-starter for your operation?
With his long-time partner and friend, Nelson Bercier, President of Sit ‘n Sleep, Larry Miller just opened his thirty-second store. They have plans for expansion to 40 stores over the next three years. More than 300 highly trained employees serve Sit ‘n Sleep’s clients’ needs and sales have surged past $100 million annually.
The 10th installment in our Better Bedding & Mattress Sales series continues with a close look at the latex and gel used in mattresses, their features and benefits.
The 9th installment in Furniture World Magazine's Better Bedding & Mattress Sales series continues with a close look at foam.
This time, we continue our exploration of mattress anatomy by looking at springs and their role in mattress support, comfort and durability.
The past seven installments in this series on selling better bedding presented tools and techniques the best retail furniture stores use to price, promote and present mattresses, pillows, mattress protectors and foundations. This time, we start an exploration of mattress components and construction with when, why and how to bring up components and construction.
Part six of Furniture World’s selling better bedding series features expert sales tips and techniques that will help you to increase attachment rates on power bases.
Part five of Furniture World’s selling better bedding series features expert sales tips and techniques for furniture and bedding retailers that want to sell more pillows and mattress protectors
Part four of our selling better bedding series looks at creating demand by using the “Science of Sleep” approach.
Some best and worst bedding sales practices in furniture and bedding stores.
This month, our series on how to sell more higher-end bedding continues with additional ideas to help you and your salespeople create a focused and consistent marketing approach. See what the experts say about shifting the emphasis away from price by creating a plan for advertising, approaching customers, greeting them and asking appropriate questions to advance the sale.
This is the first part in a series that looks at how retailers can sell more higher-end bedding. In this issue, we define the luxury bedding category, present information on customer demographics and start to look at what experts say about best sales practices.