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Sales Metrics

A complete series for retail managers on how to understand and impliment sales metrics to improve sales performance.

Understanding Sales Metrics - Part 4

This final article in a series offers more advice on making continuous sales performance improvement a reality for your store by using metrics.

Understanding Sales Performance Metrics - Part 3

This four part series continues with a discussion of additional sales metrics and begins to outline a system for using metrics to improve sales team performance over time.

Understanding Sales Performance Metrics - Part 2

The second article in this series takes a detailed look at close ratio and average sale. Joe Capillo explains how you can use these two measures as part of a system to promote continuous sales improvement.

Understanding Sales Performance Metrics - Part 1

Sales metrics, those calculations we use to measure our effectiveness in dealing with customers, are the most misunderstood and underused measurements in retail furniture stores.