This series delves into the terms typically used by knowledgeable, expert furniture salespeople, but often end up confusing customers.
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12/15/2012
In this installment of our refresher course on furniture materials, we will continue our discussion by looking at the terms full aniline, semi-aniline, suede and nu buck leather.
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12/10/2012
In this installment of our refresher course on furniture materials, we will look at the industry terms on Leather and Faux Leather with an eye toward a more consumer-centric understanding.
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10/1/2012
Even if you have been selling wood furniture for years, it is time for a refresher course on the layman’s (or woman’s) perception of industry terms.
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9/24/2012
Consumers perceive most composite core materials as “cardboard” so there is a fine line between disclosure and confusion if this is what you have to sell.
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9/17/2012
This series delves into the terms typically used by knowledgeable, expert furniture salespeople, but often end up confusing customers.
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