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Hazz Design  Article Series

This series delves into the terms typically used by knowledgeable, expert furniture salespeople, but often end up confusing customers.

Series Articles

Furniture Materials Crash Course From Hazz Design: Part 5 - Leather Finishing

12/15/2012

In this installment of our refresher course on furniture materials, we will continue our discussion by looking at the terms full aniline, semi-aniline, suede and nu buck leather.

Furniture Materials Crash Course From Hazz Design: Part 4 - Faux & Real Leather

12/10/2012

In this installment of our refresher course on furniture materials, we will look at the industry terms on Leather and Faux Leather with an eye toward a more consumer-centric understanding.

Furniture Materials Crash Course From Hazz Design: Part 3 - Wood Materials: Laminate, MDF, Particle Board

10/1/2012

Even if you have been selling wood furniture for years, it is time for a refresher course on the layman’s (or woman’s) perception of industry terms.

Furniture Materials Crash Course From Hazz Design: Part 2 - Wood Materials: Solids, Veneers, Plywood

9/24/2012

Consumers perceive most composite core materials as “cardboard” so there is a fine line between disclosure and confusion if this is what you have to sell.

Furniture Materials Crash Course From Hazz Design: Part 1 – Wood Type, Grain & Color

9/17/2012

This series delves into the terms typically used by knowledgeable, expert furniture salespeople, but often end up confusing customers.

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