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Classic Sleep Appoints Goodman VP Northeastern Sales

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Classic Sleep Products has appointed well-known retailer Harry Goodman to the newly created position of vice president of northeastern sales. Goodman spent the last decade helping build mattress retailer Sleepy’s expand its brand as its vice president of sales.

The appointment of Goodman comes a few months after Classic turned to retail veteran Justin Gannon to head its sales organization, from Mattress Discounters where he headed merchandising and marketing. Goodman will report to Gannon.

“Harry brings a wealth of expertise and contacts in the northeast and we are quite pleased to have him on our team,” said Gannon. “This is the first of several key initiatives we are implementing as we plan our growth for the future. Over the next several months we will be reshaping all facets of our business to become a stronger player in the bedding industry.”

According to Classic Sleep Products President Michael Zippelli, the decision to add Goodman plays into the manufacturer’s strategy that a strong retailer will better understand the merchandise and training needs of their colleagues.

“There is no question that with Justin from Mattress Discounters and Harry from Sleepy’s we are fielding some of the best players in the mattress retail business. They were both key executives who can deliver that same expertise to our clients and help them grow their businesses,” said Zippelli.

Prior to joining Sleepy’s, Goodman was area manager for Fabric Bonanza in Hicksville, N.Y. and northeast regional sales manager for Big & Tall Shops in Brockton, MA.

Goodman is a graduate of the State University of New York in Albany where he received his bachelor’s degree in psychology.

He resides with his family in Coram, N.Y.

Classic Sleep Products sells its bedding products and accessories under the Dormia, Space Age and Natural Expressions brands and uses the finest materials from around the world including all-natural and high-performance covers, lamb’s wool, Talalay and Dunlop latex, and visco-elastic memory foam.

With its worldwide partnerships, the company is able to offer enhanced features on a wide range of value-driven products comprised of memory and latex foam that deliver unequalled comfort and value. Many of the premium products are manufactured domestically using handmade craftsmanship and custom embroidery.

Classic’s line of specialty foam products represents the fastest growing segment of the bedding market. They are designed to help customers get the maximum benefit out of each and every night’s sleep so they can lead more productive and healthy lives. For more information, visit www.dormia.com

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