Lexington Home Brands Introduces Digital COM Customization Tool at High Point Market

Furniture World News Desk on 4/21/2025

Lexington Home Brands has launched a new digital feature that allows designers and consumers to visualize upholstery products in their own fabric selections. The web-based tool, developed in partnership with 3D/AR platform provider Intiaro, supports Customer’s Own Material (COM) customization with photorealistic visualization and augmented reality capabilities.

This new COM tool uses AI-driven pattern recognition to render Lexington upholstery products in any uploaded fabric image. Accessible via mobile devices or desktop computers, the platform is designed to make the COM process more user-friendly and to expand accessibility for customers interested in personalized furniture options.

"COM represents a significant and growing component of our upholstery business," said Michael Yarbrough, vice president of digital marketing for Lexington Home Brands. "This innovative technology will make custom upholstery more accessible to interior designers and consumers. It will drive growth by simplifying what has traditionally been a complex process, limiting mistakes, and lowering the barrier of entry for customization. The partnership with Intiaro has been instrumental in bringing this vision to life."

Users can upload or drag and drop a fabric image or photo onto any compatible product listing. The system automatically creates a seamless fabric pattern and allows manual adjustment for scale and positioning. Users can also view fabric texture in detail and generate downloadable tear sheets for client presentations. The tool includes Intiaro’s web-based Generative AR, enabling users to view customized pieces within their own spaces via mobile devices without the need to download an app.

According to Lexington Home Brands, the feature addresses increased interest in personalized furniture. Market data from 2023 valued the custom home furniture segment at $102.3 billion, with projections estimating the market will exceed $150 billion by 2031. The COM category specifically caters to high-end consumers and those seeking design flexibility, and it continues to grow in relevance as retailers seek differentiated offerings.

"COM is an important revenue stream for a number of our clients, but until now no one had properly addressed it due to the traditionally tedious visualization process that was difficult to justify in ROI terms,” said Michal Stachowski, CCO and co-founder of Intiaro. “With our new COM feature, anyone can drape an item with any fabric in a process that takes less than 30 seconds, with no specialized skills required.

“We're excited to see Lexington Home Brands become an early adopter of this revolutionary feature. The COM capability was something we discussed early in our partnership, recognizing it as a difficult-to-service but crucial part of Lexington's business. We're thrilled to make specifying a COM a simpler and quicker process that will allow more designers to create unique propositions for their clients while removing some of the communication challenges inherent in the process.”

Lexington Home Brands is introducing the feature during Spring High Point Market. The tool is live and available for use through the company's website and digital product listings.

About Lexington Home Brands
 Lexington Home Brands is a global manufacturer and marketer of residential home furnishings, recognized as an industry leader in design innovation and lifestyle merchandising. With a legacy dating back to 1901, the company's diverse assortment includes wood and upholstered furniture across every relevant style category, from classic to contemporary. The company’s portfolio of brands includes LexingtonÒ, Tommy Bahama HomeÒ, Tommy Bahama Outdoor LivingÒ, SlighÒ, Artistica HomeÒ and Barclay ButeraÒ. Products are distributed through home furnishings retailers, interior design professionals, to-the-trade showrooms and select Internet retailers. Headquartered in High Point, North Carolina, the company has showrooms in High Point, New York, and Denver. For additional information, visit lexington.com.

About Intiaro
 Intiaro Inc. is a leading provider of 3D visualization and augmented reality technology, specializing in the home furnishings industry. We partner with furniture brands, retailers and interior designers to integrate cutting-edge technology into their businesses in ways that lead to increased sales, higher efficiencies and more engaged, loyal customers. Based in Greensboro, N.C, we also have technology and support teams in Poland.  For more information, visit  intiaro.com.