BEDGEAR Expands into UK and Ireland Through Partnership with The Fine Bedding Company

Furniture World News Desk on 5/5/2025

BEDGEAR® has announced a new distribution partnership with The Fine Bedding Company, a UK-based bedding manufacturer, to introduce its Performance® sleep products to the United Kingdom and expand into Ireland. This marks BEDGEAR’s strategic entry into both markets, with plans to broaden its retail footprint and online presence across the region.

Under the agreement, The Fine Bedding Company will serve as the exclusive distributor of BEDGEAR’s product range—including mattresses, pillows, sheets, and protectors—throughout the UK and Ireland. The companies will collaborate on enhancing consumer engagement and delivering BEDGEAR’s personalized shopping experience in-store and online.

“BEDGEAR has always believed that sleep is personal, and we’ve made it our mission to deliver a one-of-a-kind experience to sleepers around the globe,” BEDGEAR’s Founder/CEO Eugene Alletto said. “Partnering with The Fine Bedding Company, a brand that shares our passion for innovation and sustainable comfort, allows us to extend our reach and deliver Performance® sleep solutions to a whole new market. We’re thrilled to bring BEDGEAR’s unique retail journey and game-changing products to the UK and Ireland.”

The Fine Bedding Company, a fourth-generation business with over a century of experience in bedding and sustainable manufacturing, emphasized alignment in values and long-term vision for growth.

“We are delighted to partner with BEDGEAR and introduce the brand’s award-winning Performance® sleep products to our customers,” said Claire Watkin, Managing Director of The Fine Bedding Company. “This partnership aligns with our commitment to delivering high-quality, innovative sleep solutions. BEDGEAR’s focus on personalization and Performance® is unlike anything currently in our market, and we look forward to shaping the future of sleep together.”

The partnership launches as consumers increasingly seek wellness-oriented and customizable sleep products. Both companies view the collaboration as a timely move to address evolving market demands.

“Sleep is a universal need, but the way we sleep is deeply personal and shaped by a variety of factors,” Alletto added. “At BEDGEAR, we’re committed to redefining sleep performance around the world. Expanding into the UK and Ireland in partnership with The Fine Bedding Company is another exciting step in our mission to bring breathable and personalized sleep solutions to every corner of the globe.”

For more information about BEDGEAR, visit www.bedgear.com. To learn more about The Fine Bedding Company, visit www.finebedding.co.uk.

About BEDGEAR:
Since 2009, BEDGEAR® has been redefining the sleep industry, pushing the limits to deliver groundbreaking sleep solutions for those who aim to Wake Ready®. As The Performance® Sleep Brand, BEDGEAR caters to active lifestyles with high-tech innovations that are moisture-wicking, instant-cooling, and maximize airflow, helping one's body naturally regulate its temperature. Embracing the philosophy that One Size Does Not Fit All™, BEDGEAR designs bedding products tailored to unique body type, sleep position, and temperature preference. Through personalized, sustainable, and high-tech innovations, BEDGEAR is changing the way people rest and recover.

Engineered and assembled in the USA, BEDGEAR ensures that co-sleepers can cuddle without compromise with a range of modular mattress options. Product lineup includes pillows, sheets, mattress protectors, blankets, pet beds, and items for travel, kids, and babies, often featuring removable, washable covers for a clean sleep environment. With over 280 worldwide patents and trademarks, BEDGEAR is available in more than 6,500 retail stores globally. Wake Ready®!