Easy Furniture Web Tip #368: Who-Cares-Marketing

Furniture World News Desk on 5/28/2025

About a year ago I signed up for a group coaching class with Ilise Benin of The Marketing Mentor. 

She works with solo creative professionals like me; some of them quite notable.

Ilise is full of quick, fun tips for getting one’s marketing off the ground and out into the world.

One of my favorite Ilise takeaways is her notion of “Who cares?”

Her meaning is to go ahead and try things marketing-wise and, if it doesn’t work, “Who cares?”

This is a incredibly mind-freeing concept and has helped me to cut loose a bit and write some fun, light-hearted Easy Furniture Web Tips … as opposed to always be trying to come up with something semi-techy and smart-sounding.

Even though most of you, my readers, are not solo professionals, this who-cares concept might be helpful to your business.

Yes, I know, companies with lots of employees have more regulations to comply with and they can’t be too who-caresy … too much may be on the line.

Still, having a bit of that playful attitude in your business can bring some fun to the game and open up your mind to new marketing ideas that might be rewarding … and if nothing else, it will just make life better.

Easy Furniture Web Tip 368: Insert a touch of Who Cares? into your marketing efforts.

Katherine Andes specializes in web content development and SEO — including page customization for storefront and franchise websites. Visit BetterWebSales.com or phone her at (559) 309-2940.