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Easy Furniture Web Tip #264: Google Giveth. Google Taketh Away.

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Never mind an earlier tip I wrote about writing longer description tags. Google did an about face.

Four tips ago, I wrote about a Google change that allowed for longer description tags.

It was cool because it allowed for more text in a description of your products or services in a search results snippet.

Well, after a few short months, Google pulled the plug on them. Pretty much. I say “pretty much” because for some searches Google is still extending the snippet length. It depends on the search.

Here’s an in-depth article about it from Search Engine Land.

Google giveth and Google taketh away.

Although Google doesn’t recommend putting a ton of effort into writing the description tags, I have found that if tags are written well, with helpful information that matches the page, Google often does use a portion — if not all — of the snippet in a search result.

By the way, this is the first time I’ve seen Google make such a dramatic change in such a short period of time.

Easy Furniture Web Tip #264: Never mind an earlier tip I wrote about writing longer description tags. Google did an about face.


Katherine Andes specializes in web content development and copywriting for SEO — including page customization for storefront and franchise websites. Visit her website BetterWebSales.com or phone her at 559.589.0379.

 


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