TOV Collaborates with Farah Merhi to Create a Distinctive Furniture Collection

Furniture World News Desk on 1/16/2019

TOV Furniture announced that at the upcoming Las Vegas Winter Market, it will launch its first licensed assortment, called Inspire Me!

Merhi, who boasts a following of more than 5 million Instagram followers is the doyenne of design for the 25-34 segment. The Inspire Me! collection offers elegant, glamorous designs that also infuse warmth and an inviting feel through neutral color palettes, soft and inviting fabrics and exquisite design details that can easily be worked into any room. A true entrepreneur, Farah has blazed her own path, building her brand, while continuing to educate a community she calls her ‘Insta Family’ in the process.

At a young age, Farah’s mom taught her that when it comes to our homes, it’s all about the details. A diligent attention to finishes, fabrics and accents is brought to every piece designed. “If I can’t see something in my home, then it’s not going in my collection,” states Farah.

She is partnering with TOV to bring her aesthetic to a broader audience with the added dimension of retail distribution. Now when someone sees one of her designs on Instagram, they will know where and how to buy it.

Chaya Krinsky is the lead designer and creative director at TOV Furniture. When asked why she chose to partner with Farah, she responded, “Farah is one of us. She fits seamlessly into our culture and our business model. We are primarily a company of fun-loving women serving fun loving women. Farah gets it. She has her finger on the pulse and the proof is that 5.3 million Instagram followers connect with her every day to see what is fresh, exciting and on trend. She appeals to design enthusiasts ranging from housewives and self-proclaimed DIYers to licensed interior designers and young professionals. Inspire Me! began as an Instagram page and has since become the most followed home decor page on the platform. What’s more, she is just great to be around. Besides furniture designs, she brings fresh ideas for merchandising and display and is an expert on what appeals visually and verbally to young women.”

According to Chaya, “Social media has dramatically changed the way women shop for furnishings. Women are more likely to trust influencers, and in a social world, brand ambassadors are a necessity. The days of looking through a circular to see what’s on sale are over. Consumers search the internet to see the looks they like from people they trust. Then they look for reviews from the collective consciousness of their peers before going shopping and eventually pulling the trigger.”

TOV has two showrooms on the 6th floor of Building B at the Las Vegas Market. One is approximately 2,000 square feet and showcases new items only. The second, much larger showroom is approximately 11,000 square feet and is highly retail focused. It takes TŌV’s best-selling styles and showcases them in vignettes the way they recommend a retailer should. Visitors have described the showrooms as “On Fleek” which the Urban Dictionary defines as “on point, perfectly done or exactly right.” This is consistent with the art and science of making settings instagramable: making vignettes so exciting they beg for a selfie inside them. And no one knows more about this than Farah and Chaya.

Chaya and Farah will host a welcome party on Sunday, January 27, 2019 from 3PM to 6PM at the TOV Showroom in Spaces B658 & B662

About TOV: TOV Furniture manufactures fashionable, affordable furniture for forward-thinking companies. Over the past five years, TOV has become one of the fastest growing furniture brands in the United States. A family-owned company with a mission to set a higher-standard offering fresh, affordable designs that make a statement, allowing consumers to express themselves with beautiful furnishings that do more than just take up space.  TOV has showrooms on the ground floor of Showplace in High Point and Spaces B658 & B662 at the Las Vegas Market. For more information, visit tovfurniture.com.

About Inspire Me! Home Decor: Inspire Me! Home Decor is a home decor lifestyle brand which brings classic, elegant, and glamorous design into homes around the world. Founded in 2012 by Farah Merhi, Inspire Me! began as an Instagram page and has since become the most followed home decor page on the platform with over 5 million followers. Inspire Me! follows the curation and vision of its founder, embodying Farah’s distinct style, passion for design, and connection to her audience. Inspire Me!’s digital platform is a go-to source for decor expertise for design enthusiasts ranging from housewives and self-proclaimed DIYers to designers and young professionals.