Dallas Market Announces Record-Setting Opening
Furniture World News Desk on
1/22/2019
Dallas Market Center recently announced a record number of customers for the opening of its January editions of Dallas Total Home & Gift Market and Lightovation—Dallas International Lighting Show.
Entering the third day of the show, the number of businesses attending was ahead by 16% over the previous year with gains in each of the main buying categories reflecting the expanding Dallas customer base: home/design up 21%, apparel up 21%, lighting up 15%, gift up 13%, and floral & holiday up 12%.
Analyzed by geographic region the results were equally positive: the number of businesses attending from Texas, Oklahoma, Louisiana and Arkansas was up 26%, while more buyers from key regions were also attending: key states in the West up including California; the Northeast up 18% including New York and Pennsylvania; and the Southeast up 13% including a 106% increase in Mississippi, 39% increase in Georgia, and 11% increase in Alabama.
“This is a historic opening for our winter shows,” says Cindy Morris, Dallas Market Center President and CEO. “Motivated by strong holiday sales and seeking a broader range of inspiring best-sellers across all product types, buyers are choosing Dallas in record numbers. Thank you to our showrooms and sales reps for working together to deliver more customers. We have heard from numerous exhibitors that order writing has been tremendous and many of them have already surpassed their show goals.”
Dallas Market Center debuted more than 50 new and expanding showrooms during the January shows including established brands and emerging companies in home, gift, lighting and holiday/floral. In addition, more than 40 partnerships were announced with retail buying groups, trade groups and associations participating in the January shows.
Reflecting its position as the leading lifestyle marketplace, Dallas Market Center recently revealed new branding for the company including a new logo and magazine. Both were announced as part of a comprehensive, multi-stage strategy to lead with purpose in the new era of wholesale buying. The logo, featuring five main design elements, signifies the five main product categories inside Dallas Market Center. Together they reflect the unique energy and unity of a marketplace offering buyers an unmatched assortment of products across lifestyle categories. The new magazine, named Spark, was distributed to more than 50,000 customers and featured practical business advice and inspiring trends, alongside real stories of artists and entrepreneurs. As retailers seek more unique products in order to stand out, the magazine emphasizes the stories behind the creation of goods and brands and the diversity of products available at Dallas Market Center.
In addition to new branding, the marketplace recently announced new global trade events including the World Floral Expo, taking place in March 2019 and the WESA International Western/English Apparel & Equipment Market in 2021. Each event will welcome thousands of new buyers to the Dallas Market Center campus.
Dallas Market Center offers buyers from around the world the only complete marketplace of best-selling and unique products in temporary and permanent showrooms including the largest residential lighting trade event in North America; the largest and most successful open-daily design center; dominant trade events for gift, home décor, holiday and floral; and the nation’s most comprehensive apparel and accessories marketplace featuring the latest styles from East Coast and West Coast designers.
The marketplace serves retailers and interior designers from all 50 states and 85 countries and is located in the strongest economic zone in the country. In addition, more than 80 percent of Dallas Market Center buyers report that they do not shop other market centers.
To make plans for upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center and Lightovation Apps. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Twitter, Instagram, and the DMC Daily Dose.
About Dallas Market Center: Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products from exhibitors throughout the year via dominant trade events for gift, home décor, holiday and floral; the nation’s most comprehensive apparel and accessories markets featuring the latest styles from East Coast and West Coast designers; the largest residential lighting trade event in North America; and the largest and most successful open-daily design center. The marketplace is located in the strongest economic zone in the country. In addition, more than 80 percent of Dallas Market Center buyers report that they do not shop other market centers. For more information, visit www.dallasmarketcenter.com.