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Classic Brands to Launch Roll-Packed ‘Roost’ Collection at Las Vegas Market

Furniture World News


Targeting brick-and-mortar stores looking for a bed-in-a-box lineup to compete with online retailers, specialty mattress producer Classic Brands will unveil the Roost Collection at the Winter Las Vegas Market. Featuring a memory foam core and a sliver-infused fabric cover, the four-bed collection can be sold with coordinating pillows and a mattress protector.

“This is the perfect bed-in-a-box program for dealers who need to address that segment of the market, but don’t have the option of using a private-label line.” said Mike Zippelli, chief executive officer of Classic Brands. “It has many of the same features and benefits of higher-priced bedding that isn’t shipped in a box, with the option of adding pillows and a mattress cover.”

The new mattresses retail for $399 to $699 in queen, while the coordinating pillows retail at $49.99 to $79.99.

Zippelli said the MDI memory foam core used in the Roost Collection is a formulation that will retain its softness in all types of weather and recovers faster than other types of memory foam. And the sliver-infused ticking is anti-microbial and is resistant to dust mites and other allergens.

The mattresses are eight, 10, 12 and 14 inches in thickness. The 14-inch model features a one-inch layer of latex cushioning in addition to the MDI memory foam.

    To support the Roost Collection, Classic is developing a stand-alone website, www.roostsleep.com, that will go live during the Las Vegas Market, which takes place Jan. 27-31.
Classic’s Las Vegas showroom is space B-970 of the World Market Center.

More about Classic Brands: Classic Brands uses the finest materials from around the world including all-natural and high-performance covers, Talalay and Dunlop latex, memory foam, gel-infused memory foam, innerspring and wrapped coil hybrid. Classic’s line of gel-memory foam and hybrid mattresses, with various luxurious constructions, represents the fastest growing segment of the bedding market. Classic Brands is committed to being on the cutting edge of designing and producing innovative products for people to sleep healthier. Its sleep systems are designed to help you get the maximum benefit out of each night of sleep. For more information, visit www.ClassicMattress.com.

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