King Koil to Debut New MHybrid Collection at Las Vegas Market

Furniture World News Desk on 1/26/2019

Mattress manufacturer King Koil reports that it is set to unveil the MHybrid Collection at the Las Vegas Market in January. The new models combine gel-infused memory foams with a foam-encased, individually wrapped coil system to deliver a sleeping surface that’s softer than a traditional innerspring mattress.

The four-model lineup is targeting retail price points of $1,699 to $2,799 in queen.

“The MHybrid is aimed squarely at consumers who aren’t interested in a firm mattress. This combination of luxurious foams helps create a softer surface that hugs the body while providing proper support,” said David Binke, chief executive officer of King Koil. “And the addition of gel or copper in the foam helps move heat away from the body and keeps the sleeping surface cool.”

The new collection, which will be displayed in King Koil’s World Market Center showroom, space A-538, will have a fashion-forward feel on the retail floor with the use of contemporary mattress ticking designs and an eye-catching top-of-bed presentation, Binke said.

“The fashion-forward look sends a message to the retail sales associate and the consumers that there’s something a little different about these beds,” he added. “It makes them stand out in the sea of sameness on the sales floor.”

About King Koil: A leading global mattress manufacturer, King Koil supports more than 30 licensees in more than 90 countries where King Koil mattresses are manufactured and sold. Headquartered in the Chicago suburb of Willowbrook, Illinois, the company operates a 90,000-square-foot manufacturing facility in Avondale, Arizona. King Koil has a long, rich history that reaches back to 1898 when Samuel Bronstein founded United States Bedding in St. Paul, Minnesota. What started out as six employees in a small factory has continued to grow. During the 1930s, U.S. Bedding improved the bedspring and was looking for a new name for its product. From there, the King Koil name was born. For more information, visit www.KingKoil.com.