Steve Silver Co. Takes Permanent Showroom for Winter Las Vegas Market

Furniture World News Desk on 12/9/2012

Occasional and casual dining furniture Steve Silver Co. is exhibiting in a permanent 9,828-square-foot showroom at the winter Las Vegas Market being held Jan. 28 to Feb. 1.

Steve Silver will show in space A-1016 at the Las Vegas Market. The company had been showing in a temporary space that was about 5,000 square feet in Building C, so the new showroom doubles its space.

“We’ll be introducing a great deal of new product across all our categories, including home office and leather upholstery,” said David Corbin, chief operating officer. “Having a stronger presence in Las Vegas will help us expand our business in the West, making us more accessible to retailers in the region.”

Founded in 1983, Steve Silver is based in Forney, Texas, where it has a 500,000-square-foot warehouse. The state-of-the-art facility was built in 2000 and expanded three times. It carries a steady inventory of best-selling product for quick shipment of smaller orders, as well as more than 7,000 SKUs of spare parts that can be overnighted to retailers when needed.

The company also offers direct-container service from its source factory.

“Our strength is that we offer a tremendous value that is well styled and priced,” said Corbin. “We also have a very good reputation for quality service.”

In June of this year, industry veteran Gil Sturtzel joined Steve Silver as director of merchandising and product development. With Sturtzel’s assistance, Steve Silver has been broadening its product category beyond occasional and dining into new categories and new price points. The company’s styles run the gamut, from traditional and country to transitional and contemporary.

“We’ve been very strong in the ‘good’ segment on a good-better-best spectrum, and now we’re expanding beyond good into the better range,” said Corbin. “The additional space in Las Vegas will enable us to show more of this new product.”

Steve Silver’s new Las Vegas showroom will be designed by Lorraine Hayes, who also designed the company’s High Point space. The Las Vegas showroom will feature a vignette approach that groups product by style.

Steve Silver’s addition of a permanent showroom in Las Vegas is “an indicator of the growing importance of the market,” said Craig Staack, vice president of home furnishings leasing for International Market Centers. “Leading companies recognize the key role the market plays in reaching new and existing customers, particularly in the western U.S. and key international markets.”

Steve Silver plans to hold a party for dealers the evening of Monday, Jan. 28, to kick off its new showroom.

About Las Vegas Market and International Market Centers, L.P.: Las Vegas Market is an international furnishings showcase that combines style, inspiration and productivity in an unrivaled, world-class destination. Situated on World Market Center Las Vegas’ state-of-the-art campus, Las Vegas Market features a comprehensive array of new product from thousands of leading manufacturers and lines in furniture, mattress, lighting, decorative accessories, floor coverings, home textiles and more—delivering Today’s Total Marketplace. Retailers and designers can shop product offerings from trend-setters in all home furnishings categories as well as benefit from complimentary educational, networking and hospitality events. With two markets each year, Las Vegas Market is the only major home furnishings market in the western U.S. offering a unique cross-section of suppliers and buyers spanning the home furnishings, décor and gift industries. For more information, visit www.lasvegasmarket.com.

World Market Center Las Vegas is a property of International Market Centers, L.P. (IMC), the world’s largest operator of premier showroom space for the furnishings, home décor and gift industries. International Market Centers owns and operates 11.5 million square feet of world-class exhibition space in High Point, N.C. and Las Vegas. IMC’s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home décor and gift industries. For more information on IMC, visit www.imcenters.com.