San Diego’s Premiere Outdoor Music Venue Renamed Sleep Train Amphitheatre

Furniture World News Desk on 1/22/2013

Illustration of New Sleep Train Amphitheatre

West Coast mattress retailer Sleep Train and Live Nation Entertainment , the world’s largest live entertainment company, announced a five-year marketing partnership that gives the employee-owned Sleep Train the naming rights to Live Nation’s Chula Vista venue. Formerly known as Cricket Wireless Amphitheatre, this popular San Diego area music venue will now be called Sleep Train Amphitheatre.

“We are proud to expand our partnership with Live Nation to become the title sponsor of this venue,” said Dale Carlsen, Sleep Train founder and CEO. “It allows us to deepen our connection with the San Diego area community and extend the reach of our award-winning Foster Kids Program with the addition of in-venue events.”

Sleep Train created its Foster Kids Program in 2008 and actively contributes to its community through ongoing donation drives that benefit more than 60,000 foster children in California. As part of this new sponsorship, Sleep Train will host two donation events at the newly renamed venue to collect essential material items for local foster children such as pajamas, shoes, clothing, school supplies, and gifts.

The newly re-named Sleep Train Amphitheatre can accommodate approximately 20,000 people and presents approximately 26 events per year. This year, the venue will welcome celebrated artists One Direction, Keith Urban, Vans Warped Tour and many others to its line-up. Sleep Train also sponsors Live Nation venues in Wheatland, Concord and Shoreline, California.

“We couldn’t be happier to expand on our 11-year partnership with Sleep Train,” said Maureen Ford, president of Live Nation Venue Network. “Dale and his team of employee owners, not only have built a terrific company in Sleep Train, but they are leaders in the community and our positive work experience with their company makes this a great fit.”

An employee-owned company, Sleep Train offers the best selection of brand name mattresses including Beautyrest®, Sealy®, Posturepedic®, Tempur-Pedic®, Stearns & Foster®, and Serta iComfort®, at the lowest price – guaranteed. The company is known for its emphasis on superior customer service and employing a knowledgeable sales team to make shopping for a mattress easy and enjoyable.

The Sleep Train Amphitheatre is Sleep Train’s newest name-in-title sponsorship, also recently obtaining the title sponsor for the Sacramento Kings arena, now called Sleep Train Arena.

About Sleep Train: Sleep Train Mattress Centers, an award winning, employee-owned company, is ranked the #1 bedding specialist on the West Coast. Sleep Train offers customers superior service by professional and knowledgeable sleep consultants and the best selection of famous brands, such as Beautyrest®, Sealy®, Posturepedic®, Tempur-Pedic®, Stearns & Foster®, and Serta iComfort®, as well as premium adjustable beds, futons, and wood and metal accent beds at the guaranteed lowest prices. Sleep Train’s award-winning Foster Kids Program actively contributes to its community through ongoing donation drives that benefit the area’s over 60,000 foster children. Sleep Train is part of the Sleep Train Enterprise that boasts more than 250 locations in the West. Sleep Train is Your Ticket to a Better Night’s Sleep®. For more information, visit www.sleeptrain.com or call 1-800-378-BEDS.

About Live Nation Entertainment: Live Nation Entertainment is the world’s leading live entertainment and ecommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Artist Nation and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world’s top five ecommerce sites, with almost 27 million monthly unique visitors. Live Nation Concerts produces over 22,000 shows annually for more than 2,300 artists globally. Artist Nation is the world’s top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling nearly 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.