Newly Launched ‘Muse’ Brand Introduces Fresh Take on Modern Living

Furniture World News Desk on 1/23/2014

At the upcoming Winter Las Vegas Market, Jan. 26 – 30, 2014, HTL International will reveal styles from its newest retail friendly brand concept Muse (Showroom B-0900), which recently launched internationally at the Cologne IMM show in Germany this month, making the brand global.

Among the new introductions is MU-B0071. This impressive style features wide angled arms, single-tufted seat cushions, and metal legs that wrap the corners of the base. Attached kidney pillows offer support against the moveable backs, which are offered in both manual and power motion.

MU-10050-Y features a unique look with arms that angle upward, a black cut-out accent detail, and adjustable headrests and pillow-top arms. Available in both manual and power motion, the style group includes a chair, loveseat, apartment-size sofa, reclining chair and dual reclining sofa.

“Muse offers modern, accessible, and affordable design for the style-conscious buyer,” said Stefanie J. Lucas, President of Domicil & Brands, North America. “With this brand, we are able to provide a more targeted approach for retailers and partners, reaching out to a new breed of end-consumers who value quality designer pieces at an equitable price point.”

Muse, with its focus on European contemporary designer furnishings, has its origins in the United States of America, with Greek Goddesses as its inspirational impetus. The Greek Goddesses exemplify the spirit of divine craftsmanship, which is characteristic of the brand’s quality as well as epic designs created by a team of international designers. Handcrafted with strict compliance to international manufacturing standards, Muse boasts end-to-end quality assurance enabled by an integrated manufacturing system, plus a solid warranty program.


About Muse (A HTL Concept): Originating from the United States of America, Muse draws its inspiration from the Goddesses of Greek mythology. With its focus on European contemporary designer furnishings, Muse is characterized by its designer pieces that are priced equitably. Another concept brand under the HTL umbrella, Muse marries the best of designer style and premium quality materials for a collection of fine furnishings crafted with great care – exquisite tailoring, delightful details and sumptuous comfort. For more information, please visit www.museandyou.com.

About HTL International Holdings Limited: Founded in 1976, HTL International Holdings Limited is one of the world’s leading leather tanners and manufacturers of quality leather upholstered furniture. Headquartered and listed in Singapore, the transnational company exports more than 95 per cent of its products to over 50 countries, including in Europe, Asia-Pacific, USA and the Middle East. HTL employs over 8,000 employees globally, and has wholly-owned sales and marketing offices in the USA, UK, Germany, Sweden, China, Taiwan, South Korea and Australia. HTL also has a presence in France, Belgium, Netherlands and Luxemburg through authorized sales agents. For more information, please visit www.htlinternational.com.