Mod Mom Furniture Announces New President, Robert Petril

Furniture World News Desk on 6/2/2014

Mod Mom Furniture announced the appointment of Robert Petril as president in a newly created position, effective June 1, 2014. He will be responsible for steering Mod Mom’s lifestyle brand through the management of manufacturing partnerships, new designs and sales and marketing initiatives.

Petril, who brings more than 30 years of industry experience to his new role, has previously served as vice-president for Natuzzi Americas, Incanto Divani, and Trayton/Simon Li Furniture brands, in addition to managing his own upholstered line, Robert Petril Designs.

“Bringing Petril on board as president is a game changer for the Mod Mom brand” says Kiersten Hathcock, CEO of Mod Mom Furniture. “His extensive experience and leadership in furniture sales, marketing, design and merchandising have contributed to the world-wide growth of million dollar brands, and his designs and creative skills are unsurpassed in the industry.”

Says Petril, “I could not be more thrilled to join Hathcock and the Mod Mom team. Her story, vision, talent and connection to the consumer are inspirational. Hathcock has literally built by hand a standout company and product line that has found an audience of savvy modern parents who appreciate Mod Mom’s style, authenticity and sensibility.”

About Mod Mom Furniture:  Mod Mom Furniture was born in a Los Angeles garage in 2007, the product of designer-turned-carpenter Kiersten Hathcock. Her unique, eco-friendly, child-proven toy boxes have been sold throughout the United States, Canada and abroad. Hathcock’s storage pieces have been featured in the New York Times, Dwell Magazine, Elle Décor, Los Angeles Times and Better Homes and Gardens as well as in episodes of ABC’s Shark Tank and the Nate Berkus Show. For more information visit www.modmomfurniture.com.