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PureCare® Introduces Glacies (“of the ice”) Premium Cooling Sheets with FRIO Rapid Cooling Fibers at the Summer Las Vegas Market

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PureCare® - the leader of health and wellness in the sleep essentials industry - reported that they will expand their technical textile-focused Elements™ sheet collection with the launch of Glacies “of the ice” premium sheet line at the Summer Las Vegas market. Featuring a blend of mineral-based FRIO™ Rapid Cooling Fibers and plush Tencel®, Glacies offers consumers a luxury responsive textile that is more absorbent than cotton, softer than silk and cools five times faster than traditional polyester. The new Glacies line fits seamlessly into the PureCare Elements collection, enhancing the sleep environment and providing unique benefits to the sleeper beyond any sheet set that exists today.

“Our new Glacies sheet collection featuring Frio cooling fibers represents a breakthrough in innovation and product development,” said Jeff Bergman, President and COO at PureCare. “Consumers are looking for products that keep them cool all night, and sustain that cooling effect for the lifetime of the product. With Glacies, we have delivered on that request and designed a product that feels spectacular, fits perfectly and cools you all night long with our technical textile, Frio fibers.”

FRíO/Glacies is the newest offering in the PureCare Elements premium sheet collection, which the company says is off to an extraordinary start, citing almost $500,000 in sales in the line’s first 60 days. Elements also includes Seacell/Halio “of the sea”, Celliant/Lumen “of the light” and Bamboo/Terrene “of the earth”. Each line offers superior comfort and wellness, featuring a smooth, sateen weave that is treated with Antibacterial Silver ions which locate and deactivate bacteria on contact. PureCare Elements™ has been designed with extra attention to each detail that makes quality sheets inviting when slipping into bed: lush fabrics with a delicate comfort, a crisp and steady precision-fit™ on the sleep sur¬face, and ingredients derived from the elements of the earth to enhance personal wellness and relaxation.

“The power of PureCare’s health and wellness products is that we provide our consumers the opportunity to customize their sleep environments with technical textiles that fit their specific needs,” says Sean Bergman, PureCare’s CMO. “The addition of Glacies expands our FRíO cooling story from protectors into our successful Elements premium sheets collection, providing our retailers with multiple touch points for the cooling story sale.”

The Glacies sheet line continues to embrace the “Feel, Fit and Finish” offered by the Elements sheet ensemble. The Fit features a pocketed precision-fit™ corner and elastic cuff on the fitted sheet providing a crisp and steady fit for the sleep surface. Each pillowcase features a deep pillow pocket, ensuring that your pillow won’t shift from the case throughout the night. The Feel derives from Micarex cooling fibers which are blended with Tencel® and woven into a luxurious sateen finish producing a lush fabric with a lavish feel. The Finish is achieved by the addition of PureCare’s Antibacterial Silver ion treatment which locates and deactivates bacteria on contact. The Glacies line is available in four signature colors: light blue, white, ivory and dove gray.

Elements also offers unique and attractive packaging and an inviting three dimensional point of purchase support program for retail stores. Retail stores offering the PureCare Elements™ collection are able to display the sheets with a dynamic open, three-dimensional, and customizable display. Each cylindrical Elements package features a built-in product swatch so the consumer can see and feel the material of the sheet set. These open island display units offer an attractive and inviting environment for consumers to touch, feel and examine the cylinders and swatches and an easy point of purchase tool for retailers to sell the PureCare Elements™ sheet collection.

Dealers are invited to see the new Glacies “of the ice” sheets as well as the full line of PureCare essential sleep products in Showroom C-1595.

About PureCare: PureCare® designs essential elements necessary to create a healthy sleep environment. PureCare mattress and pillow protectors, sheets, pillows and toppers - all of which combine superior technology, innovation and the highest quality materials - are revolutionary to today’s health conscious consumers and allergy sufferers. PureCare continues to change the conversation in the sleep essentials industry to focus on health and wellness and has introduced the first Limited Lifetime Stain Warranty. PureCare’s entire collection of mattress and pillow protectors are the official protector products of the National Sleep Foundation and The Women’s Choice Award. For more information, please visit us at www.PureCare.com.

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