Kingsdown Debuts First Bedmatch System In South Korea
Furniture World News Desk on
2/19/2016
Kingsdown, Inc, an employee-owned mattress manufacturer, announced recently that it has debuted its first bedMATCH system in Songdo, South Korea. Kingsdown is one of the largest U.S. manufacturers selling product in Asia, and plans to use this program as a launching starting point for further distribution of bedMATCH systems, Kingsdown and Sleep to Live bedding products throughout the region.
Partnering with Kingsdown licensee, Navijam, Inc, the South Korea store is the first in the country to feature the patented bedMATCH diagnostic system to enhance the way consumers shop for mattresses. The majority of the Sleep to Live mattresses on the store’s showroom floor are made in South Korea with additional products being imported from the United States.
“Looking to grow our brand in Asia, we are confident that South Korea is the right location due to their focus on advancements in technology, product quality and styling,” said Kingsdown President and CEO Frank Hood. “As Kingsdown continues to expand we have seen great success and growth abroad through our innovations in sleep technology. We have also found a partner that not only believes in our product but also shares our company’s vision of providing retailers and their consumers with high quality products from an internationally respected brand.”
bedMATCH uses 18 statistical measurements along with thousands of calculations to assist the customer in determining the best mattress option for their specific body type. In addition to this South Korean location, Kingsdown is also set to open 60 additional bedMATCH/My Side locations throughout Asia in 2016.
More about Navijam: Navijam, founded in 2011, is a top mattress manufacturer in South Korea and the largest mattress supplier of rental mattresses in the country. The company focuses and prides itself on its customizing system, quality management, high-quality warranty service, fully automatic manufacturing system with state of the art equipment and its nationwide network. The company sets to open directly operated retail stores in 45 major furniture districts in South Korea, collaborating with two major department store brands, operating a total of 44 major department stores nationwide.
More about Kingsdown: Kingsdown, Inc. founded in 1904 and headquartered in Mebane, North Carolina, USA is a manufacturer of premium mattress systems serving leading retailers across the United States and more than 20 countries. Each product is manufactured using handcrafted techniques combined with state-of-the-art research, materials and equipment. Research and development, training and distribution facilities, as well as two manufacturing facilities, are also headquartered in Mebane. International offices are located in Tokyo, Japan and Melbourne, Australia. Additional manufacturing and distribution centers are located in Waco, TX; Winchester; Lakeland, FL; Stockton, CA; Tuscany, Italy; Dubai, United Arab Emirates; Rio de Janeiro, Brazil; Sereban, Malaysia; Jakarta, Indonesia; Shenzhen, China; Melbourne, Brisbane and Perth, Australia. For more information, visit
www.kingsdown.com