Virtual Reality Experience Drives a 20% Increase in Leads for Home Furnishing Retailers

Furniture World News Desk on 10/12/2018

PERQ recently announced the integration of an interactive virtual tour into its award-winning online guided shopping solution for home furnishing retailers.

Early adopter Big Sandy Superstores is already reporting a 20% increase in product specific leads and significant increases in engagement as a result of the new virtual showroom. The virtual tour enhancement, as well as PERQ’s full suite of online guided shopping solutions, will be demonstrated at High Point Market at PERQ booth 1-527 #10, Floor 1, Saturday, October 13 – Wednesday, October 17.

Powered by Dovr Media, the new interactive virtual tours further enhance PERQ’s robust platform and are designed to increase engagement, conversion and sales by empowering home furnishing retailers to better accommodate today’s research-focused consumer. These consumers can add new confidence to their shopping decisions by entering retail showrooms ‘virtually’ from the comfort of their own homes 24/7.

In addition to the increase in leads, Big Sandy Superstores’ implementation of PERQ’s interactive virtual reality experience has resulted in a 21-minute average time on site per consumer, with 31% of all leads on Big Sandy’s website engaging with the virtual tour experience.  

“By adding PERQ’s interactive virtual showroom tour to our website, we have enabled our smaller stores to sell our entire in-stock selection, while significantly improving our catalogue presentation,” said Robert Van Hoose, CEO of Big Sandy Superstores. “We are very pleased with the early results of this new initiative.”

Easy for retailers to implement, the integration of the interactive virtual showroom tour into the PERQ online guided shopping solution offers multiple benefits including:

• More actionable product-of-interest leads and data
• Increased leads, registrations and leads to sale because consumers see products and accessories "in-person"
• Increased time on site
• Increased e-commerce and in-store visits because consumer confidence increases as they shop leading them further down their shopping/purchasing journey  

“Our collaboration with PERQ has been incredibly fruitful and rewarding for our dealers. Their innovative approach aligns seamlessly with our mission of producing additional leads, store visits, and sales. This partnership produces the best bottom line for retailers, and greater customer satisfaction online and in-store,” said Jake Freedman, CEO of Dovr Family of Companies.   

The interactive virtual tours enhance PERQ’s already highly successful online guided shopping solution for home furnishing retailers. With the software, home furnishing websites dynamically adjust to be relevant to the specific needs and interests of each consumer, ultimately bringing consumers into the showroom to make a purchase.

“Consumers are desperate to see and learn more about the furniture products they are considering prior to coming into the store.  The integration of Dovr’s excellent virtual tour into our online guided shopping solution provides a much more powerful and visceral education experience for consumers. This experience increases retailers’ ability to convert anonymous traffic into known marketable leads that can be tracked to purchase,” said Scott Hill, Executive Chairman and Co-Founder of PERQ.

Hill will be speaking at High Point Fall 2018 at a session titled ‘How to Increase Online and In-Store Sales with Artificial Intelligence’ on Monday, October 15th at 2:30pm in the HFA Retailer Resource Center. https://myhfa.org/high-point-market-seminars/