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PureCare and Index Living Mall Create Co-Branded Retail Space

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PureCare recently announced the grand opening of Index Living Mall's (ILM) “Perfect Sleep", a dynamic retail experience at ILM’s Bangna retail center which features PureCare’s technical textile-focused sleep essentials.

For ILM—the number one home furnishings and decorative retail chain store in Thailand—the partnership with PureCare was key to offering their consumers a wide range of sophisticated sleep solutions. “Perfect Sleep is founded on research and sleep science,” stated ILM Managing Director, Ms. Kridchanok Patamasatayasonthi. “Quality sleep is the key to staying healthy and it is an effective tool for rejuvenation.”

“Index Living Mall offers PureCare, one of the leading innovative brands in the world from the USA now to the Thailand market. PureCare has everything you need to help you have the perfect sleep. It’s comfortable, relaxing and promotes a better sleep.”

For PureCare, the partnership with ILM has helped to highlight the tremendous role that experience-driven environments will play in the future of retail.

“International retailers like ILM are truly leading the charge of reinventing the retail experience,” stated Jeff Bergman, PureCare’s President and COO who attended the grand opening ceremony in Thailand. “The international market is a hot-bed of new retail environment trends. It’s amazing to see first-hand the focus and investment that international retailers are making in reshaping the retail experience as we know it.”

The Perfect Sleep store offers its customers a strikingly modern retail environment focused on sleep science that is backed by clinically tested, premium products. Armed with the results of their personal “sleep scan” conducted by an in-site professional consultant, Perfect Sleep customers are free to browse a curated collection of premium soft goods that offer ideal solutions to their personal sleep needs. A key component to the successful retail concept is the focus on clean, impactful signage that adds an educational element to the shopping experience while providing complete transparency into the clinically tested benefits of their new Celliant® and FRíO® enhanced soft goods selection.

“Working with ILM continues to be exciting and enlightening,” stated PureCare’s VP of business development, Ralph Rosen, who played a key role in developing the relationship between the two brands and was also on location for the grand opening. “Perfect Sleep is a great example of what is possible when two companies completely understand and buy in to a unique, quality product story. Couple that with a stunning and engaging retail environment that helps educate and empower the customer towards purchasing, and you’ve got true retail success.”

The PureCare product selection found in Perfect Sleep is focused on technical textile infused sleep essentials, and includes their entire collection of clinically-tested, FDA-determined Celliant pillows, sheets and protectors. Designed to promote a temporary increase in blood flow at the site of application in healthy individuals, Celliant fibers promote increased performance, faster recovery time from physical activity and help to promote restful sleep. PureCare’s cooling collection of SUB-0º Pillows and Protectors featuring FRíO rapid chill cooling fibers and their TempSync™ Pillow collections are among other products that are prominently featured throughout the retail environment.



About Index Living Mall: Index Living Mall is Thailand’s number one home furnishings and decorative retail chain store.  With over forty years of business experience, Index Living Mall has developed the largest network of home goods retail stores in Thailand, self-owned factories, and an international presence and reputation as a world class exporter. Index Living Mall is committed to creating balanced living for all customers by delivering thoughtful, smart design solutions for the home and for life. For more information, please visit us at: www.indexlivingmall.com.

About PureCare: PureCare designs essential elements necessary to create a healthy sleep environment. Their mattress and pillow protectors, sheets and pillows – all of which combine superior technology, innovation and the highest quality materials – are revolutionary to today’s health conscious consumers and allergy sufferers.  PureCare continues to change the conversation in the sleep essentials industry to focus on health and wellness, and offers an entire collection of mattress and pillow protectors that are the official protector products of the National Sleep Foundation and the Women’s Choice Award. For more information, visit www.PureCare.com.


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