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660 Enter Durham Furniture’s First Social Media Contest

Furniture World News



Durham Furniture  recently announced that as part of its year-long 120th anniversary celebration, it hosted its first-ever social media contest during the Spring High Point Market to open a dialogue with the next generation of consumers and highlight the company’s vast customization capabilities. A total of 660 entries were submitted for a chance to win a Serpentine Hall Console from the company’s Solid Accents Collection, which can be customized in more than 50 finishes.

“We’ve recently launched a strategic social media campaign aimed at not only reinforcing ties with our current retail and interior design partners, but also developing a relationship with the next generation of consumers,” said Luke Simpson, president and chief executive officer of Durham Furniture. “In just three weeks, our contest received 660 entries and 448 new followers on Facebook. These results demonstrate the importance of this communication channel and how impactful a contest can be for driving awareness of our brand with new audiences.”

The contest was launched during the Spring High Point Market and ran through April 26th. During that time, Facebook users were invited to enter by liking the contest post and commenting with the company’s newly launched social media hashtag, #SolidStyle. A second entry was received if the user shared the post. Users also had to be following the Durham Furniture Facebook page to be eligible to win.  

Kelly Young, a consumer from Woodbridge, Ontario was randomly selected as the winner and will receive a Serpentine Hall Console, customized to her personal style from a selection of more than 50 finishes.

As part of the fulfillment process, the company also plans to take photos of the prize as it progresses through each stage of the manufacturing process – from the lumber yard to assembly to the finishing process – to share a unique “behind the scenes” look into the company’s 210,000 square-foot manufacturing facility in Durham, Ontario with its social media followers.

About Durham Furniture: Since 1899, Durham Furniture has been committed to making adult and youth solid wood furniture of exceptional quality, design and enduring value. With a proven legacy of integrity and dependability, Durham, a winner of numerous design awards, is among the premier bedroom and occasional furniture manufacturers in North America. The Durham brand also includes PerfectBalance, offering furniture that is the right style, right finish and right size. All furniture is crafted at the Ontario, Canada, plant using lean manufacturing methods, while still relying extensively on the human touch.

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