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Diamond Mattress Now Delivering G.I.F.T. and Rally Collections

Furniture World News


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Diamond Mattress announced that it is now delivering its new branded collections along with in-store marketing support and online education tools.  

Diamond is delivering new products and in-store support materials with clean, contemporary brand design through impactful LED-lit headboards, freestanding display materials, high-quality fabric banners, a customizable Experience Center for visual-tactile demonstrations, and much more.  

Launched in January at the Las Vegas Market, the G.I.F.T. collection includes four mattresses named Gratitude, Intention, Faith and Transformation. The comprehensive program offers a full gallery of point-of-purchase materials and free access to Diamond Mattress University, a proprietary online training tool for retail sales associates.

Another collection delivering at the same time is Rally by Diamond Mattress, a fully customizable mattress that allows the consumer to choose their comfort level (firm, medium, plush), core (foam or hybrid) and cover (regular, cooling or supercharged).   

“Our brand is about delivering a superior customer experience end to end, and that starts with a strong relationship with retailers that they won’t find anywhere else – one that supports and empowers them to succeed beyond product sales,” said Shaun Pennington, Diamond president and sleep wellness advocate.



About Diamond Mattress: Diamond Mattress is a leading omnichannel sleep wellness brand with a tradition of product and manufacturing innovation. The privately-held, fourth-generation company is committed to superior service with a focus on custom solutions of high quality and value while promoting the importance of sleep and its impact on personal wellness.

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