Pure Talalay Bliss Gets Fabric Update for Las Vegas Market
Furniture World News Desk on
7/16/2019
Mattress manufacturer Eclipse International announced that the Pure Talalay Bliss line is getting a fresh new look, as they make plans to unveil cotton-rich covers for the seven-bed lineup at the upcoming Las Vegas Market. The new fabrics enrich the brand’s natural components story, which has been a key to its success since it was re-launched last fall as part of the company’s partnership with Talalay Global.
The upgraded fabrics, which feature cotton and rayon, are soft to the touch and give the mattresses a more “pure” feel that is consistent with the layers of all-natural Talalay latex used in the mattress.
“The Pure Talalay Bliss brand continues to grow as consumers look for a more luxurious, supportive sleep surface, and adding the element of natural components will make it even more desirable,” said Stuart Carlitz, president and CEO of Eclipse. “From a cotton-enriched cover to the all-natural Talalay latex core, Pure Talalay Bliss defines luxury and speaks to consumer demand for natural products.”
The line, which retails for $2,999 to $4,999 in queen and features all-latex designs, will be on display in Eclipse’s Las Vegas showroom, space B-1118 of the World Market Center.
“As we approach the one-year anniversary of our partnership with Talalay Global, the only U.S. producer of Talalay Latex, we felt it was important to re-emphasize natural components,” Carlitz said. “The use of these types of components is steadily becoming a more important part of the consumer’s purchase decision.”
Under terms of the partnership, Eclipse is the sole producer of the Pure Talalay Bliss line worldwide.
About Eclipse International: North Brunswick, New Jersey-based Eclipse International has been making mattresses since 1866. Known for its design innovation in creating advanced sleep products, the company has an extensive global licensing network that distributes mattresses under seven brands – Eclipse, Eastman House, Van Vorst, Ernest Hemingway, Pure Talalay Bliss, Velika and BIA. A well-established leader in the bedding industry, Eclipse designs products crafted with high quality components, including latex, memory foam, gel and eco-friendly materials. The company holds a number of patents that deliver superb support throughout the product line. Today, the company has 77 licensees worldwide. For additional information, visit www.EclipseMattress.com.