Ben Soleimani Opens Flagship Showroom in West Hollywood
Furniture World News Desk on
11/13/2019
After the successful launch of his direct-to-consumer brand earlier this year, Founder/Chairman Ben Soleimani has opened his first-ever showroom at 8626 Melrose Avenue in the heart of the West Hollywood Design District. The 4,000 square foot space showcases his debut furniture collection, offering a wide range of top-quality pieces for the living room, dining room, bedroom and office that are designed to bring attainable luxury to market.
Soleimani chose this location to capture the attention of the homeowner and the trade, as he aims to align both worlds for the first time. Through his brand, he wants to change the way people shop for the home by offering designer-level quality and service direct to the consumer – a practice that he has innovated and tested through his website for the last nine months.
“Opening our first showroom is a milestone in this journey and a direct result of the overwhelming response we have received since we began in February,” said Soleimani. “We will continue this momentum by adding to our robust selection of attainably luxurious furnishings and opening shops in select cities across the country.”
For more than 30 years, Soleimani has been internationally recognized for the technical innovation that he brought to high-end rug design, creating a robust and trend-setting range of monochromatic neutrals in Moroccan and contemporary styles.
With the launch of his new furniture line – exclusively available at Ben Soleimani on Melrose and on BenSoleimani.com – he will bring his uncompromising standards of quality, use of premium materials, and vision for timelessly elevated living into the entire home.
Soleimani will upend the furniture market with his values:
- Good design should last forever – both in quality and classic appeal.
- Offer guidance and support to each customer – online or in-person – designer or homeowner.
- Bring attainable luxury to the home market for the first time.
The full line of furniture consists of nearly 1000 furniture options, which are all available online.
Ben Soleimani is located at 8626 Melrose Avenue. Visitors will also discover a mural by artist and activist Ruben Rojas at the storefront. In collaboration with Ben Soleimani, Rojas created a stunning artistic celebration called “Truth” featuring his signature ‘love’ motif, inspiring us all to live our truths through love and compassion.
"My vision is to provide original designs, exceptional service, and unprecedented pricing for the quality,” Ben Soleimani.
About BenSoleimani.com: BenSoleimani.com is dedicated to bringing the best quality, design, and service to people who believe home is a sanctuary. Known for its understated, clean, less-is-more aesthetic, the growing home lifestyle brand first launched its direct-to-consumer business in February 2019. Ben Soleimani launched the eponymous company after honing his craft, designs and merchandising expertise over more than 25 years as a rug purveyor. Internationally recognized as being at the forefront of modernizing the once staid rug industry, he has developed his own, now signature, weaves and textures, and was one of the first designers to incorporate unexpected, unusual and sustainable materials. For more information, visit BenSoleimani.com.