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MAISON&OBJET Announces Americas Director & Expansion

Furniture World News Desk on 12/30/2015




MAISON&OBJET recently announced Gastón Isoldi will take the helm as the Americas Director of MAISON&OBJET. Based in Miami, he will work with the North and South American markets to ensure the success all MAISON&OBJET fairs globally.

“We are very pleased to bring on Gastón Isoldi as Americas Director,” says Philippe Brocart, the Managing Director for MAISON&OBJET. “We are excited for the strong reception the Americas fair has already received and are confident that with Gaston at the helm, it will continue to flourish.”

Isoldi is an experienced luxury trade show organizer, who previously held a post for the last decade at Reed Exhibitions, who, along with Ateliers d’Art de France, jointly owns SAFI, the company that organizes MAISON&OBJET. Isoldi also held noted positions with advertising and marketing agencies Ogilvy & Mather and McCann- Erickson. He finished his studies in Advertising in Buenos Aires in the late ‘80s, and moved to Miami 15 years ago. He has since worked for regional companies such as Sony Latin America and Visa International in their marketing and communication strategies departments focusing on the Latin American market.

“With each year, Miami is becoming regarded more and more as an essential destination for art and design,” says Isoldi. “Like with Miami Art Week during the winter, I hope to make MAISON&OBJET AMERICAS a highly anticipated event and design destination week for Miami in the spring.” MAISON&OBJET AMERICAS debuted for the first time last May in Miami Beach at the noted Miami Beach Convention Center with over 10,000 visitors and 300 exhibitors, both domestic and international, to an audience of interior designers, architects, retailers and editors.

Following great success from its first year, additional exhibitors coming on this year for the event which will take place from May 10-13,  will expand the fair into both Halls C and D, nearly doubling in size from last year’s event.

“An international design fair of such importance as MAISON&OBJET is something we look forward to welcoming for the second consecutive year in Miami Beach,” says Philip Levine, Mayor of Miami Beach. “The fair was met with a great amount of enthusiasm last spring, and we will continue that momentum into 2016, while showcasing how strong Miami Beach is as an arts, design and cultural capital.”

This year also marks the 20-year anniversary of the founding Paris fair, which takes place January 22 to 26 in 2016. Members of the press can register for this fair starting on November 16, 2015 by logging into www.maison-objet-press.com under “REGISTRATION.”

For more information on MAISON&OBJET, visit http://www.maison-objet.com/en.

More about MAISON&OBJET: MAISON&OBJET is the premiere global showcase for home design and décor, unmatched anywhere in the world. Originating in Paris over two decades ago, the trade show continues to become increasingly international, paralleling the evolution of its content to attract an ever-increasing number of overseas export specialists. Initially focused on retail markets, the show is now decidedly prescriber-market oriented. Just last May, the brand announced its forging into the Americas, creating MAISON&OBJET Americas, taking place in Miami Beach, a border town with a draw and influence extending far beyond its city limits into very economically dynamic regions. The Americas show has already doubled in size in its second year and has announced a new director at the helm to continue to bring together the most talented home interior professionals. Today, the MAISON&OBJET community offers four opportunities for events throughout the year and around the world
For more information, visit http://www.maison-objet.com/.