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Classic Brands to Launch First Fabric Upholstery Collection Under Decoro Brand

Furniture World News


Pictured above is the DeCoro Sofa.

Classic Brands recently announced that it will unveil a 16-piece fabric upholstery collection under the DeCoro brand name at the spring High Point Furniture Market. The new collection targets Millennial consumers and includes a range of traditional, mid-century modern and contemporary styles.

Once a brand associated with stylish leather and motion upholstery, the new lineup marks DeCoro’s first fabric upholstery offering.

The small-scaled collection of sofas and chairs features an easy-to-assemble design that makes the items suitable for both e-commerce and traditional retail stores. Each piece can be shipped via UPS or FedEx.
“This exciting new collection is our first that uses our patented, easy-to-assemble design, and we believe it will especially appeal Millennials,” said Michael Zippelli, president and chief executive officer of Classic Brands. “Millennials are more price-conscious than other demographic groups, and they tend to be more comfortable with simple furniture assembly. We felt the market was underserved and we could offer an innovative and exciting solution.”

The new collection includes a pair of two-seat sofas, and one chair that converts into a twin-size bed. Fabric covers include a variety of plain, linen and twill designs.

The DeCoro line will be shown along with the company’s sleep products in Classic’s High Point showroom, Plaza Suites 407.

More about Classic Brands: Classic Brands uses the finest materials from around the world including all-natural and high-performance covers, Talalay and Dunlop latex, memory foam, gel-infused memory foam, innerspring and wrapped coil hybrid. Classic’s line of gel-memory foam and hybrid mattresses, with various luxurious constructions, represents the fastest growing segment of the bedding market. Classic Brands is committed to being on the cutting edge of designing and producing innovative products for people to sleep healthier. Its sleep systems are designed to help you get the maximum benefit out of each night of sleep. For more information, visit www.ClassicMattress.com.

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