Over 148 Years of Service to the Furniture Industry

 Furniture World Logo

Fine Furniture Design Announces Winners of High Point Market Social Media Contest

Furniture World News


Dale Henry paints a portrait of Frank Sinatra at the Esquire launch event.

Fine Furniture Design recently announced the winners of its first social media contest, which was held during the April High Point Market. The contest was part of a new strategic social media campaign designed to enhance the company’s online marketing strategy to further engage with its trade customers and end consumers online.

In mid-March, Fine Furniture Design launched the new social media campaign which includes a series of dynamic posts designed to increase follower engagement. The posts also allowed the company to take further advantage of its updated product photography and video content that has gone through a major rehaul over the past two years.

“We have seen nearly a 110 percent increase in our follower base on all of our social media platforms since launching our new campaign,” said Anna McGaha, marketing director for Fine Furniture Design. “These results demonstrate the power and reach of social media and its effect on how users interact with, shop and view brands.

“In addition to increasing our follower base, the new strategy has also resulted in an overall increase in likes, shares, comments, mentions and retweets, resulting in significant engagement with our brand on all platforms by nearly 200 percent.”

Part of the new campaign included a social media contest, which was held during the recent April High Point Market. During Market week, retailers and consumers who engaged with the contest posts on the company’s social media platforms were entered to win original artwork by Dale Henry, a well-known speed painter who created three pieces during the company’s Esquire Home Collection launch event. Industry guests in attendance were also invited to receive an additional entry into the contest by dropping their business cards. The contest received more than 200 submissions via Facebook, Instagram and Twitter.

Molly Jackel with Perigold was randomly selected as the grand prize winner of the artwork by Dale Henry. She selected a portrait of Frank Sinatra from the three pieces, which also included Mick Jagger and Marilyn Monroe. Second and third-place prizes were awarded to consumer followers of Fine Furniture Design’s social media pages. The prizes included an ESQUIRE grooming kit and a copy of “ How to Be a Man: A Handbook of Advice.”

“The timing of the contest around Market was a great way to not only attract new followers to our pages, but also give consumers an exclusive look into our activities at High Point Market,” said McGaha. “Based on its success, we plan to continue to incorporate similar strategies into our social media plan going forward.”

The contest details and social media content are available to view on the Fine Furniture Design social media pages on Facebook, Instagram and Twitter.

More about Fine Furniture Design: Fine Furniture Design is dedicated to the core principles of providing the best quality, craftsmanship and value in home furnishings today, with superior design and unequalled standards at every stage of manufacturing – from the forest to the stores. Creating precisely crafted case goods and upholstered furniture for homes around the world, its home furnishings are produced in its company-owned manufacturing operations in Shanghai, China. For further information, visit www.ffdm.com.

Furniture Industry News and in depth magazine articles for the furniture retail, furniture manufacturers, and furniture distributors.
Read other articles by Nic Ledoux