Furniture World Articles
All of the Furniture World Magazine Articles that have also been published
online can be found here. Select a year to begin browsing the articles.
Articles published in
Advertising Strategies For The Big Box Invasion
Huge retail chains and big box stores have monster budgets and corporate ad departments to work with. Out-advertise them in 2006 by buying right and working on your message. Larry Mullins explains how to create effective messages that will attract customers who are already in the market to buy.
Time To Teach The Sales Success Equation
The things we teach our new salespeople often have nothing to do with what it takes to be successful. Joe Capillo looks at the most basic equation that includes the variables of UPs, average sale and close ratio.
Boston Inc., Plans For Warehouse Growth
Boston Inc., Plans For Warehouse Growth
Case study of a family owned chain of four stores that built a centralized warehouse with expansion capabilities to support a high level of customer service during times of rapid sales growth.
Retailer’s Guide To Managing Hyper Change
Managing organizational change is more important and difficult than most retail managers believe. Ren Baker looks at how focusing on change can help to drive
extraordinary performance improvement in retail home furnishings stores.
Boost Employee Productivity - Part 3
Once you’ve found the factors
affecting employee productivity that need improvement, you are ready to make performance improvement a reality. This installment looks at ways to improve individual performance and provide support systems for your employees.
Special International Supplement: Singapore
A special supplement that reports on how the Singapore furniture industry has focused on stability, cost containment through outsourcing, and branding cutting edge products for export.
Better Lighting - Lower Cost
Energy costs are rising, but home
furnishings retailers can cut overall costs with new lighting technologies. Part 3 of this series by Monte Lee from FURNITURE WORLD's article archives shows you how to conserve without sacrificing the showroom appearance.
Beautiful Truck Contest
FURNITURE WORLD readers who “love their trucks” sent photos and filled out questionnaires. Entries were judged on the graphic approach used as well as special modifications and maintenance procedures.
Consumer Financing - Part 1
The benefits of consumer finance options are considered along with how to market and manage each to help you to drive sales while increasing customer satisfaction and loyalty.
Improving Employee Performance - Part 2
Once you’ve found the factors
affecting employee productivity in your organization that need improvement, you are ready to make performance improvement a reality.
Supply Chain Management - Part 2
The future of our industry will not belong to any one size company, marketing channel or country of origin. It will belong to manufacturers and retailers that embrace Global Lean Logistics.
Warehouse Expansion Case
Coconis’ lastest round of expansion was preceeded by careful warehouse planning. Steps taken to better manage people and processes boosted efficiency and made the transition to dealing with increased sales volume easier.
Know How To Shop The Competition
What happens if you don’t know as much about your competitors’ pricing, quality and service, as do your customers? Peter Marino looks at the benefits of shopping competitive stores as well as technique, ethics and courtesy.
Retailer's Guide To Lean Logistics
Lean supply chain management is a challenge. Being lean means removing waste from operations. For furniture retailers, time really is money in the form of increased costs including those associated with carrying inventory.
Time Tested Furniture Repair Techniques
There are lots of good books that will tell you how to repair solid wood furniture, but what about imported furniture built from particleboard and resin? Repairing these products requires a special way of thinking, and some special techniques.
Benchmark Factors That Affect Employee Performance
Obtaining optimum performance from workers is one of the most urgent issues facing retail furniture stores. This series of articles gives an overview of a technique that allows retail managers to measure and then direct job performance enhancement.
Deliver It Right!
It doesn’t matter if you run a distribution center and deliver with your own drivers or use an outside company for all or a portion of these functions. You will, in either case, take the heat or the credit for the arrival condition of furniture you place in your customers’ homes.
Variable Rate Commissions - Part 2
A variable commission system can increase store margins and increase your sales associates’ income. This article explains how to design a system that will boost profits and be accepted by your sales associates.
Combat Sales Reluctance
Ninety percent of salespeople suffer from some form of sales reluctance. Cathy Finney looks at some of the common problems they face, and provides solutions that can make selling more fun and profitable.
Who Dreams Of Earning $50,000 Selling Furniture? - Part 1
Adam hoped to earn as much as $50,000, but store traffic and staffing levels would provide him with about 150 customers per month. At the store’s average close ratio of 21%, and average sale of $1,100 he'd likely earn $20,790 - less than he earned at his old job.
Pre-employment testing is being used by more retailers these days. There are hundreds of tests on the market and each one addresses a different combination of skills and traits. The right test depends on the position for which you are hiring, the skills you consider most important, and the characteristics that are relevant to the job and your work culture.
12 Great Ways To Promote Your Brand
Larry Mullins describes 12 great ways to help you and your customers remember what makes your store unique. What does your brand have that all the others don’t?
Guide To Optimal Sales Staffing - Part 3
Getting started as a new salesperson in our business is a slow process. Often stores send newly hired associates out on the floor with very little preparation. Joe Capillo provides FW readers with a detailed orientation and training plan that cuts attrition rates and boosts early productivity.
Every Associate A Leader - Part 3
There is a new paradigm for bringing leaders up through the ranks of our retail rganizations. It is based on the Metavalues® of integrity, excellence and caring and includes an entirely new way of teaching these attributes. Larry Mullins continues to look at how the best furniture stores develop leaders.
Use A Tail Waggin' Greeting
A 5-8 second investment in greeting your customers properly will pay back huge dividends. Article by FW subscriber Michael Bowman.
Paint A Rembrandt... Or Forget It!
Will Rogers said, “If you are selling something, try and make it so good that you’d rather be the man who bought it than the man who sold it.” Cathy Finney applies this logic to the fine art of working with clients in retail furniture stores.
Retail Profile: Kingsmill’s
A fifth generation furniture business provides innovative home furnishings services in their landmark London building and on their website at www.kingsmills.com.
Big Employee Theft Problem
Warehouse shrinkage, missing deliveries and customer - employee collusion are a reality. Often these problems go unreported because of insufficient oversight.
Store Lighting - Part 2 - It’s All About Color!
This long awaited follow-up by Monte Lee shows how lighting with the right CRI and temperature can boost sales, while making the wrong choice might make your store look like the corner grocery.
Furnish A Future
The The Greater New York Home Furnishings Association and partners are teaming with Furnish a Future to look for furniture manufacturers, wholesalers, importers, home furnishings representatives, designers and retailers who are willing to donate excess inventory to "furnish a future" for New York City families who are moving from homeless shelters into their first new homes.
A Retail Awakening: Design Services
Now, there appears to be a new awareness among furniture retailers of the importance of furnishing new rooms vs. just selling new products.
Trends Display 2005
Pierre & Andre combine pragmatism with retail know-how in the 2005 display.