Furniture World Articles
All of the Furniture World Magazine Articles that have also been published
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Decorating School Crash Course - Fabrics Part 7b
Continuation of this popular series that provides scripts furniture retailers use to conduct successful consumer design seminars. This installment reveals how customers can choose main and supporting fabrics, and work with pattern and texture. Included is a glossary of fabric terms and photos.
Why Should Customers Buy from You?
Larry Mullins looks at four wasteful assumptions most home furnishings have, that tend to hobble their advertising and marketing efforts.
Wolfgang Kranz leaves Koelnmesse
Organizer of imm cologne, The International Furnishing show announced that Wolfgang Kranz (49) has resigned from his position as Executive Vice President of Koelnmesse.
What’s Working Now To Drive Traffic
It isn’t time to do blanket price promotion or a large-scale top of mind advertising awareness campaign. So what should you do?
Help Bedding Customers To Buy It! - Part 2
Series explores the physiology of sleep, value promises and how to convey these messages at the point of sale. Plus, bonus sales techniques that will help any sales associate to make more sales.
Cure For The Business Blues
Examples of how some furniture entrepreneurs are turning the tide in a negative business climate.
Modern Ways To Maximize Your GMROI - Part 1
This article will highlight some modern ways to increase your GMROI by using technology to pull in extra customers and move merchandise while minimizing costs.
Retail Profile: Karger Gallery
Renate Karger is racking up the sales in a small footprint store by creating a unique brand and an innovative shopping experience.
Foam Packaging Recycling Basics
Recycling EPS now makes sense for furniture retailers. There are a number of processing alternatives that can change its disposal from a big expense to one that can actually generate a payback.
Revenue Opportunities With Free Website Analytics
Google has empowered any home furnishings retailer who wants to uncover and/or create revenue opportunities by installing Google Analytics on his or her website. Here are the top ten ways you can use analytics to generate more offline sales from your online efforts.
Help Bedding Customers To Cool It!
This article is the first in a two-part series exploring the physiology of sleep, the evolution of bedding products, value promises and how to accurately convey these messages to consumers at the point of sale.
Forget Old Media, Use People Media™ -- Part 5
People Media™ begin at the top. Your store’s Brand begins with your own personal Brand. All of us have a Brand. You cannot fake it. Here are easy and inexpensive tips for using People Media on your website, on your sales floor, in your direct mail and even at the point of delivery.
16 Bedding Sales Tips
Sixteen ways you can boost bedding sales... from developing rapport (#1) To handling customer objections by treating them as implied needs.
Retail Profile: Decorium
Once customers walk in the front door of Decorium, this retailer’s focus is on engaging them and keeping them focused on the home furnishings buying process.
Convert More Phone Price Inquiries Into Sales
Convert More Phone Price Inquiries Into Sales
This is the first in a FURNITURE WORLD Magazine series written by Leslie Carothers to help home furnishings retailers manage their intentional and unintentional internet presence. This month she explains how to turn internet inquiries into solid sales.
Don’t Annoy Customers With Poor Follow-up Calls!
Although follow-up is the way to get be-back customers, when improperly executed, follow-up calls can be counterproductive. For mega-retailers, bad follow-up can work just enough times to keep them doing it, but for everyone else, it just doesn’t make sense.
Decorating School Crash Course- Part 6, Accessories
Decorating seminars help customers solve problems, and they position you as a home furnishings expert. Margarett DeGange presents a script you can use to put on an Accessorizing Seminar for customers and prospects.
Eye-Popping Retail Display Trends
Janet Holt-Johnstone reviews fourteen “Trends” displays, each having a different visual ambience presented to offer retailers ideas for the benefit of “needy” customers.
Add 250,000 Gross Margin $$ Without Raising Prices!
Clearance sales may have their time and place, however, there are many other more productive ways to increase GMROI. You can do this without increasing prices or holding inventory clearance sales.
Forget Old Media Use People Media™
Digital communication is changing marketing as we know it. Old marketing assumed that someone was watching your commercials and reading your ads. Many furniture retailers are bombarding customers with weak and hastily prepared advertising messages, but you don’t have to.
Staying Alive During Tough Times - Part 5
Even with a great strategy and professional players, without a coaching staff who observe, adjust, consult with individual players, and perform ongoing training, and who measure everything, the results will not be good.
Second FURNITURE WORLD Beautiful Truck Contest
FURNITURE WORLD readers, Majors and Independent Stores entered their amazingly beautiful trucks this year along with advertising, maintenance and delivery tips. Winners are presented in a number of categories including a new one, Retail Show Trucks.
Double Your Store Traffic - Part 6: Put A Stamp On It!
Direct mail is proving to be more and more effective, even while traffic and sales slump for most furniture retailers. If, however, you find that your direct mail results are flagging, read this article for tips and techniques that are guaranteed to improve your returns.
The Seven Lost Ad Secrets - Part 3
Larry Mullins explains how to effectively
use new, inexpensive, uncluttered, media to
reach the public and tell your story. He does a post mortem on those pervasive Big Box ads and provides tips to help you to make your ads really pull.